Are you a Wellness Coach, Fitness Trainer, or Entrepreneur Looking to Skyrocket your Online Presence and Fitness Business?

We’re Here To Help. 

We’ve Got The Tools You Need To Build Your Online Fitness Empire. Effortlessly.


HOW We Help:

Programs to SELL

Check out our library of Complete Workout Programs, with FULL LENGTH Follow Along Videos, Client support materials and more. Everything is included – to help YOU turn these workouts programs into PROFITS!

Monthly Playbook

A monthly content club where each month you’ll get a fresh, new PLAYBOOK packed with social media content, fitness challenges, workout content and more!

TurnKey Website Solution

The Complete Fitness Business in a Box! Comes with a FULLY LOADED online fitness business website – all set and ready to go within an hour! Ready to TURN THE KEY?



WHO We Help:

Health & Wellness Coaches looking to add fitness to their suite of offerings, without the hassle of needing to get certified and create their own content

Fitness Trainers who are looking to expand their coaching.  Perhaps they focus on in person and we do the online … or perhaps they’re looking for different personalities to offer

Business Investors & Software Developers who are looking to capitalize on the booming fitness industry

Learn more about how it works … and how we can help you >


Featured White Label Workout Programs:

Shop ALL White Label Workout Programs >



Meet the Team

Hi! I’m Ro …

The Online Fitness Specialist, Founder & CEO of WhiteLabelWorkouts.com

A decade ago, I fell in love with fitness. As a previously overweight and unhealthy web designer … who just sat at my computer all day … I heard the news that ‘sitting is the new smoking’. I stepped away from the computer and started to get active … I got hooked, and never looked back!

Today I’m completely obsessed with all things relating to fitness and nutrition. My passion is developing world-class fitness challenges & workout programs, along with full done-for-you systems to help other coaches build profitable online business.

Learn more about Ro >



Enjoy some FREEBIES!

Exercise Explainers

Check out our library of freebie Exercise Explainers. These come as white label files with images and videos in both horizontal & vertical formats. These add MASSIVE value to your fitness business! Yours FREE!

Grab your FREEBIE Exercise Explainers >

Workout of the Week

Our flagship series – the White label Workout of the Week! Every week we share a new workout – in summary (clip) style. These are totally FREE for you to rebrand and share in your business!

Grab your FREEBIE White Label Workouts >

Ro’s Trainer Tips

Ro LOVES sharing her thoughts and top tips, so that you can re-share with your crew. Content is KING – and the more you share, the better! These tips are content packed … ready for you to brand to you & share!

Grab your FREEBIE Trainer Tip Content >


What our Clients Say About Working With Us …


Questions? We’ve got answers …

It's quick and easy to get set up.  You just make the simple edits to the canva files ...  download the content to your PC/device ... then upload it to your site, app or platform.  Then just follow along with the suggested marketing plan, and you're rocking!   Realistically, it probably takes you one working day to get the a program up and running.  If you need any help along the way - send me an email at hello@whitelabelworkouts.com

It’s impossible to give any exact numbers. It depends on your lead base quality and size, selling price and conversion percent. As an estimate in our experience, you could take 1% conversion of your lead base as a minimal goal for 1-time offer. E.g. if you had 5000 people on your email list, you should get at least 1% or 50 people to buy your program = 50 x $97 = $4850. Better lists convert up to 10-20%. Of course, running the campaign non-stop or in intervals multiplies this percentage many times over. What if you don’t have a list of followers? Then your best bet is to start marketing to a cold audience with Facebook being the best platform for it. Your goal should be to get to a Return on Ad Spend (ROAS) over 2, which means that you’d make at least 2 dollars for every 1 dollar you spend. Most people get there in 1-6 months.

We have a 14 Day HAPPINESS Guarantee.  Send us a message within 14 days of ordering to hello@whitelabelworkouts.com and you’ll get 100% of your money back, without hassle.

This is our most common question and we have this dialed in!  I am the Online Fitness Specialist - and I mention throughout the videos that I am working with your team.  Basically  - I'm like an employee working with you, but you don't have to send me a bi-weekly pay check, lol!  Just purchase the program, and I'm all yours 🙂  Most coaches find that having a team like this builds amazing credibility for them.

Consider this – we could say that the potential client base is about 500 million people in the Western world; and only thousands of service providers. The possibility of people going in two programs that have the same template is so minuscule, almost 0%. Also – every coach adds their own special touch to every program, for example, creating a Facebook community that no-one could clone.

Furthermore - the full program workouts must NOT be set to public.  So only paying customers have access to the full programs - thereby limiting access to them.

All content is editable in either Google Docs or CANVA, except for full workout longer video files.  Those come with editable thumbnails to simply add your logo to the front.  All other content is fully editable to make your own. If you have a special request for the content (e.g. you want us to modify content or put your logo on everything) – send us a message hello@whitelabelworkouts.com and we’ll get you a quote.

Right after the purchase, you will get a link to access your account here on our site.  This is where all the files are stored.

  • You have full freedom to edit away any part of this program to make it your own to SELL TO YOUR PERSONAL CLIENTS.
  • You can sell the program as it is (recommended price $47-99)
  • You can edit, remove, merge and add as much as you want
  • You can use parts of this course in your other products
  • You can sell it as a standalone product or add an active coaching element to it
  • You can use the content to promote your brand on your social media, webinars, courses, trainings, website etc.

You can NOT post any of the FULL WORKOUT PROGRAM VIDEOS on any public site. All FULL LENGTH workout videos must be set to private and only shared with YOUR clients.

Social media & fitness challenge content YES CAN be shared publicly, as that is the content intended to help you attract & engage your audience. So yes you have PUBLIC POSTING rights for the social media & fitness challenge content.

But the FULL PROGRAMS are only meant for PAYING customers and must be delivered in a private method - ie - a private FB group, an app or site where your customers need to log in to access.

Unclear if you can publicly post your content?  Ask away - we're here to chat and help.  hello@whitelabelworkouts.com

Yes and No.  YES!  You are welcome to brand the content as YOURS and sell it to your END USER customer.  However - you do NOT have the rights to resell as white label. Meaning - you're welcome to use all the content in your own business, for your own customers.  BUT - you are NOT to provide the content to other coaches for their businesses.

Still have questions? Contact us at hello@whitelabelworkouts.com. We’re here to answer any and all questions!

Achieving Success is Easier with White Label Workouts

Wondering how we can help you?