White Label Workouts:  Done for you fitness programs, challenges and more!

Trusted by thousands of coaches worldwide … we provide the tools you need to build your business, grow your brand, and scale … Effortlessly.


Featured White Label Workouts for January:

White Label Workouts Your Clients Will Love

White Label Workout Video Program: The SHRED!

Offer expertly designed, follow-along video workout programs that make fitness simple, effective & fun for your clients.

See All White Label Workout Programs >

Fun, Engaging Done-For-You Fitness Challenges

White label Fitness Challenge: Level Up

Boost motivation and client engagement with fitness challenges tailored to inspire and drive results.

See ALL White Label Fitness Challenges >

Brand-to-You Educational Resources

White label eBook: Level Up

Deliver valuable knowledge to your clients with professionally written ebooks on fitness, nutrition, and healthy habits.

See ALL White Label eBooks

Ready-to-Go Exercise Explainer & Workout Packs

White label Exercise Explainer Packs

Teach proper form, technique, and benefits with clear, easy-to-follow exercise explainer videos and guides.


Want ALL of January’s Featured White Label Content in One Epic Bundle?

Fresh Content. Happy Clients. Bigger Profits. Every Month!

Get EVERYTHING from the four categories above … workout programs, fitness challenges, ebooks, and exercise explainers … bundled together in one incredible package at the best value price!

The White Label Fitness Business Monthly Playbook is your all-in-one solution for fresh white label workout content every month!

  • Strategic marketing to grow your brand
  • Engaging, ready-to-use content to wow your clients
  • Proven programming that delivers results

Everything is expertly crafted and perfectly themed for the month, making it ridiculously easy to stay relevant, save time, and boost your profits … all while keeping your clients happy and engaged.

White Label Workouts:  January Fitness Business PLAYBOOK

Grab All of January’s content in this month’s Playbook at the best value price … it’s the ultimate toolkit to build, grow, and scale your fitness business effortlessly!


The Fitness Business Blueprint: Your ALL ACCESS Pass to Success!

white Label Fitness Business Blueprint Content

Ready to go ALL IN and get EVERYTHING you need to attract clients, engage them, close the sale, support their journey, and scale your fitness business to new heights?

The Fitness Business Blueprint isn’t just a bundle—it’s the ultimate toolkit for fitness coaches who are serious about success. With this all-access pass, you’ll unlock:

  • EVERY workout program, challenge, ebook, and explainer on WhiteLabelWorkouts.com
  • Over 180+ follow-along workout videos (hello, 4,500+ minutes of video content!)
  • Proven strategies to grow your business effortlessly
  • Exclusive business coaching and tools to make scaling a breeze

It’s everything. Literally EVERYTHING. This insane value bundle is designed to save you time, make your life easier, and set your business up for consistent profits & growth … withOUT the stress, the hassle, the overwhelm, the guesswork.

Want to stop piecing things together and start running your business like a pro? The Fitness Business Blueprint is your one-stop shop for success.


How Does It Work?

Check out the video to learn about using White Label Workouts …

Save time, build engagement, and grow your business with done-for-you content:

  • Save hours with white label workout video programs
  • Engage clients with expert-designed done-for-you fitness challenges
  • Scale your business with premium ready-to-use business building tools



Why Coaches Love White Label Workouts

Save Time: Done-for-you programs save hours of planning

Boost Revenue: Use challenges and programs to grow your income.

Engage Clients: Deliver high-quality, customizable content they’ll love.

Scale Your Business: Streamline your offerings with proven solutions.

Behind the White Labels:

Hi! I’m Ro …

The Online Fitness Specialist, Founder & CEO of WhiteLabelWorkouts.com

Over a decade ago, I fell in love with fitness. As a previously overweight and unhealthy web designer … who just sat at my computer all day … I heard the news that ‘sitting is the new smoking’. I stepped away from the computer and started to get active … I got hooked, and never looked back!

Today I’m completely obsessed with all things relating to fitness and nutrition. My passion is developing world-class fitness challenges & workout programs, along with full done-for-you systems to help other coaches build profitable online business.

Learn more about Ro >



What Coaches Say About Working With Us …


It's quick and easy to get set up.  You just make the simple edits to the canva files ...  download the content to your PC/device ... then upload it to your site, app or platform.  Then just follow along with the suggested marketing plan, and you're rocking!   Realistically, it probably takes you one working day to get the a program up and running.  If you need any help along the way - send me an email at hello@whitelabelworkouts.com

It’s impossible to give any exact numbers. It depends on your lead base quality and size, selling price and conversion percent. As an estimate in our experience, you could take 1% conversion of your lead base as a minimal goal for 1-time offer. E.g. if you had 5000 people on your email list, you should get at least 1% or 50 people to buy your program = 50 x $97 = $4850. Better lists convert up to 10-20%. Of course, running the campaign non-stop or in intervals multiplies this percentage many times over. What if you don’t have a list of followers? Then your best bet is to start marketing to a cold audience with Facebook being the best platform for it. Your goal should be to get to a Return on Ad Spend (ROAS) over 2, which means that you’d make at least 2 dollars for every 1 dollar you spend. Most people get there in 1-6 months.

We have a 14 Day HAPPINESS Guarantee.  Send us a message within 14 days of ordering to hello@whitelabelworkouts.com and you’ll get 100% of your money back, without hassle.

This is our most common question and we have this dialed in!  I am the Online Fitness Specialist - and I mention throughout the videos that I am working with your team.  Basically  - I'm like an employee working with you, but you don't have to send me a bi-weekly pay check, lol!  Just purchase the program, and I'm all yours 🙂  Most coaches find that having a team like this builds amazing credibility for them.

Consider this – we could say that the potential client base is about 500 million people in the Western world; and only thousands of service providers. The possibility of people going in two programs that have the same template is so minuscule, almost 0%. Also – every coach adds their own special touch to every program, for example, creating a Facebook community that no-one could clone.

Furthermore - the full program workouts must NOT be set to public.  So only paying customers have access to the full programs - thereby limiting access to them.

All content is editable in either Google Docs or CANVA, except for full workout longer video files.  Those come with editable thumbnails to simply add your logo to the front.  All other content is fully editable to make your own. If you have a special request for the content (e.g. you want us to modify content or put your logo on everything) – send us a message hello@whitelabelworkouts.com and we’ll get you a quote.

Right after the purchase, you will get a link to access your account here on our site.  This is where all the files are stored.

  • You have full freedom to edit away any part of this program to make it your own to SELL TO YOUR PERSONAL CLIENTS.
  • You can sell the program as it is (recommended price $47-99)
  • You can edit, remove, merge and add as much as you want
  • You can use parts of this course in your other products
  • You can sell it as a standalone product or add an active coaching element to it
  • You can use the content to promote your brand on your social media, webinars, courses, trainings, website etc.

You can NOT post any of the FULL WORKOUT PROGRAM VIDEOS on any public site. All FULL LENGTH workout videos must be set to private and only shared with YOUR clients.

Social media & fitness challenge content YES CAN be shared publicly, as that is the content intended to help you attract & engage your audience. So yes you have PUBLIC POSTING rights for the social media & fitness challenge content.

But the FULL PROGRAMS are only meant for PAYING customers and must be delivered in a private method - ie - a private FB group, an app or site where your customers need to log in to access.

Unclear if you can publicly post your content?  Ask away - we're here to chat and help.  hello@whitelabelworkouts.com

Yes and No.  YES!  You are welcome to brand the content as YOURS and sell it to your END USER customer.  However - you do NOT have the rights to resell as white label. Meaning - you're welcome to use all the content in your own business, for your own customers.  BUT - you are NOT to provide the content to other coaches for their businesses.

Still have questions? Contact us at hello@whitelabelworkouts.com. We’re here to answer any and all questions!

Or better yet … Book a DISCOVERY CALL!