You bring the brand. I bring the workouts.
Add human-led guided fitness to your business without changing what makes your business yours. Choose one workout program, license the full workout library, or launch a fully loaded Online Fitness Studio.
What does “white label” mean?
You license White Label Workouts for use inside your own business and client experience. Your brand leads. The workout videos remain finished sessions led by Ro, while the client-facing resources and delivery experience can be connected to your business.
Choose it. Brand it. Put it to work.
Workout Launch Kits and the Complete Workout Program Collection give you licensed content to use inside the system you already have.
Choose it.
Start with one Workout Launch Kit or choose the Complete Workout Program Collection for the full licensed library.
Brand it.
Download the included resources and add your logo, colours, messaging and client-facing details where applicable.
Put it to work.
Upload it into your website, app, portal, membership or client system and build it into the offers you sell.
Use your own system — or use ours.
The content can work either way. Choose the setup that fits your business.
Use your own platform.
Workout Launch Kits and the Complete Workout Program Collection are for businesses that already have somewhere to deliver content.
Use The Online Fitness Studio.
Your branded fitness website is already loaded with the WLW streaming library, memberships, Stripe and the member experience.
Your next steps depend on the path you choose.
For licensed workout content, you receive access to your purchased resources and delivery instructions. The Online Fitness Studio has its own Studio setup and Coach Command Centre.
Workout Launch Kits + Complete Workout Program Collection
Open your WLW customer area
Your purchased workout programs, videos, brandable resources and implementation materials are organized for you.
Download your licensed resources
Access the workout videos and the included PDFs, Canva links, calendars, guides, images and client-facing resources for your purchase.
Add your branding
Customize the editable resources with your logo, colours, business details, messaging and links where applicable. The workout videos remain finished sessions led by Ro.
Deliver it through your business
Add the content to your private website, membership, coaching platform, course, portal, app or client hub. Package it into your offer and sell it to your own clients.
Your standard WLW license
Using The Online Fitness Studio?
Real coaching your clients can actually follow.
WLW programs are full follow-along workout experiences with cueing, options, encouragement, structure and personality built in.
Your clients can press play and feel coached from warm-up to cooldown — while your business remains the relationship they know and trust.
Your brand leads. I coach the workouts.
Introduce me as the Online Fitness Specialist on your team. Your clients stay connected to your business while I lead the workout experience on screen.
It gives you a simple way to add a real fitness professional to the client experience without changing the relationship you already have with your audience.
A simple way to introduce me:
“I’ve partnered with Coach Ro, our Online Fitness Specialist, to bring you guided workouts with clear coaching, great energy and support you can follow from start to finish.”
Start with one. Own the full library. Or launch the whole Studio.
Three ways to add guided fitness to your business.
The questions people usually ask before they start.
The practical details about access, branding, delivery, licensing and the Online Fitness Studio.
How quickly do I receive everything?
Immediately. Workout Launch Kit and Complete Workout Program Collection purchases unlock access to the purchased workout content and included resources. The Online Fitness Studio has its own Studio setup flow.
Can I brand the content?
Yes. You can brand the editable client-facing resources with your business name, colours, links, messaging and logo where applicable. The workout videos remain finished follow-along sessions led by Ro.
Can I sell WLW workouts to my clients?
Yes. You can use licensed WLW content inside your own paid programs, coaching packages, memberships, challenges, wellness offers, portals and other client-facing experiences. You choose what to charge your clients.
Where can I deliver the workouts?
For Workout Launch Kits and the Complete Workout Program Collection, use your private website, membership area, coaching platform, course, portal, app or client hub. Full-length workouts stay inside a private or paid client experience.
Do I need my own delivery platform?
Only if you choose the licensed content route. If you want the delivery system included, The Online Fitness Studio gives you a branded hosted fitness website with the WLW streaming library, memberships, Stripe and member experience already connected.
What is the difference between the Complete Workout Program Collection and The Online Fitness Studio?
The Complete Workout Program Collection gives you lifetime licensed use of the full WLW content library for one business brand and you provide the delivery system. The Online Fitness Studio is a hosted subscription where the WLW streaming library and delivery experience are already built into your branded Studio.
Is the standard license limited to one brand?
Yes. A standard WLW content purchase is licensed to one business brand for use with that business’s clients. Additional brands, reseller use, agencies or larger licensing arrangements require a separate agreement.
Do I need to be a fitness coach?
No. White Label Workouts can support coaches, nutrition and wellness businesses, clinics, platforms, apps and other client-facing brands that want to add guided fitness.
Can I edit the workout videos or remove Ro?
No. The workout videos are delivered as finished sessions led by Ro. You customize the supporting resources and client experience around them and can introduce Ro as the Online Fitness Specialist on your team.
What support do I receive?
Your purchased resources include implementation guidance for putting the content to work in your business. If you still have questions, you can contact Ro directly or book a Discovery Call.
What is the refund policy?
Because WLW products are digital and delivered immediately, purchases are non-refundable. If you have a question before buying, reach out first and Ro will help you choose the right path.