Happy April, Coach! To kick off Q2 with a bang, I’ve got two big things for you today:
- Your FREE white label workout of the week (scroll down for details!)
- And a one-day-only APRIL FOOLS SALE … 21% off everything in the WLW Essentials shop with code NOJOKE
Keep reading to grab your workout, biz tips, and full details on how we can collab to grow your fitness biz this quarter. Let’s GOOOO …
New month. New quarter. New energy.
Welcome to April! And with so many amazing new coaches joining us so far in 2025 … I figured today is the perfect time for a proper reintroduction. 👋
Hi Friends!! I’m Ro … the creator of WhiteLabelWorkouts.com, mom of 3, cupcake and beach lover (bonus points if I can have them both together!!), former web designer, and your behind-the-scenes fitness content partner.
I’m here to help you simplify your content, grow a profitable fitness business, and inspire your community … without the burnout or blank-page overwhelm.
To tell you a little about how I got here …
My fitness journey started in 2013 when I heard something that changed my life:
“Sitting is the new smoking.”
At the time, I was a sedentary website designer with three kids watching my every move. So I made a move. I started working out — and never looked back.
I worked the gym circuit for many years … as both a personal trainer and group fitness instructor … Then once the pandemic hit and everything shut down, I was able to super quickly transition to online workout videos. They became such a hit that I was asked to start white labelling them.
Now, I create white label workouts, challenges, guides, and lead magnets to help YOU coach with confidence, consistency, and content that connects. My mission is to make YOUR life easier, and your business more profitable!
Here’s What You Get From Me Each Week:
- A FREE White Label Workout – yes FREE each and every week (I haven’t missed a week in over 2 years!!)
- Editable Canva summary (drop in your logo, tweak the fonts & colors to match your brand, then share)
- Demo video (yes, it’s me in the videos — just call me your “online fitness specialist!” I’m honored to collaborate with you!)
💡 Use these workouts to …
→ Boost social media engagement
→ Re-engage your email list
→ Add fresh value to your client portal or Facebook group
→ Save hours of content creation time
Let’s get into THIS WEEK’s Workout …
This Week’s FREE White Label Workout Video:
Back to Sweat: The 21-15-9 Burner! Check out the video to see it in action …
This rep-based workout is a full-body challenge that’s quick, scalable, and symbolic … a perfect way to reset and step boldly into Q2.
Format: Complete each move for 21 reps, then 15, then 9
Equipment: Dumbbells or bodyweight
Moves:
- Squats
- Push-Ups
- Deadlift + Upright Row
- Plyo Lunges (or reverse lunges for low impact)
Download your FREE White Label Workout Files … choose your format:
💡 Coach Tip: Encourage your clients to track their time and repeat weekly to see progress. Or post a challenge in your group:
“How fast can YOU go? Tag me with your time!” Then use a hashtag like: #21-15-9-Challenge
Some more Biz-Building Tips …
3 Ways to Use This Workout to Grow Your Biz:
1️⃣ Lead Magnet: Offer the Canva file in exchange for email sign-ups … “Grab my free 10-minute sweat session!”
2️⃣ Client Reactivation: Message past clients with a friendly: “Want a fast, full-body burner to get back in the groove?”
3️⃣ Content Engagement: Post the workout on social with a simple CTA: “Try this! Save it! Share it!”
And now … let’s talk gifts!
Because it’s April 1, and I couldn’t let the day go by without something extra fun for you…
No Pranks. Just Gifts: 21% Off Today Only!
Happy APRIL FOOLs!! You were expecting a prank? Surprise … it’s a gift instead. 🎉
TODAY ONLY (April 1):
Use code NOJOKE for 21% off anything in the WLW ESSENTIALS shop!
- Grab a new challenge
- Stock up on white label workouts
- Pick up some ebooks or exercise explainers
And yes… 21% is a nod to the 21-15-9. We love a theme 😉
NOTE: This sale applies only to items in the SHOP ESSENTIALS section. The playbook, Blueprint and Elite Suite are excluded from this NOJOKE promotion.
When You’re Ready for More…
Real talk: I send these free workouts each week because I love helping you … my coach friends.
But … I also do it in the hopes that should you ever decide you need more content, you’ll check out the rest of my offerings. If and when you’re ready to level up … I’ve got everything you need 💛
Here’s how we can collab beyond the weekly freebie:
The Essentials – Grab à la carte workouts, challenges & guides
Fitness Business Blueprint – Full access to EVERYTHING on WLW
Monthly Playbook – A fresh themed drop every month
Elite Fitness Biz Suite – Red carpet service + strategy
Online Workout Club – A done-for-you branded fitness business website + platform
Friends … Let’s make Q2 your strongest season yet.
You’ve got the passion. I’ve got the plug-and-play content.
Together? We’re unstoppable.
Whether you’re brand new here or have been riding with me since the beginning — I’m truly so grateful to be part of your journey.
Here’s to fresh starts, full hearts, and the kind of business that lets you do what you love, your way.
Let’s keep building something amazing, together.
With love + sweaty high fives,
Ro 💛
Your behind-the-scenes workout creator & fit biz bestie
