Welcome to Day 6 of the Love Your Fit Biz Event!
By now, you know that your business isn’t just about workouts and nutrition plans … it’s about building relationships.
And one of the best ways to build those relationships?
A fitness challenge.
A well-structured challenge doesn’t just help clients stay accountable … it also grows your audience, builds trust, and naturally leads people into your paid programs.
The best part? You don’t need a huge following to make challenges work.
All you need is a clear structure and a plan to turn challenge participants into clients when the challenge ends.
So today, I’m walking you through the exact steps to build a challenge that grows your list, creates engagement, and leads to effortless sales.
Step 1: Pick a Challenge That Aligns With Your Goals
Not all challenges serve the same purpose.
Before you create anything, decide what result you want from your challenge.
➡️ Do you want to attract new leads? A free challenge works well to build your email list and introduce people to your coaching.
➡️ Do you want to sell a program or service? A paid challenge works well as a front-end offer to warm people up before they commit to something bigger.
➡️ Do you want to increase retention for current clients? A challenge inside your existing membership or coaching group can boost engagement and keep people from dropping off.
Step 2: Choose Your Challenge Theme & Duration
Once you know your goal, it’s time to pick the type of challenge you’ll run.
Here are some proven formats:
✔️ Strength Challenge – Example: “21-Day Learn to Push-UpChallenge” (or squat, burpee or plank challenges)
✔️ Consistency Challenge – Example: “The Gold Star Challenge”
✔️ Metabolic Challenge – Example: “5-Day Fat Burn Blitz”
✔️ Mobility & Recovery Challenge – Example: “21-Day Mobility Challenge”
✔️ Mindset & Movement Combo – Example: “Wake Up & Workout Challenge”
Then decide how long your challenge should be:
- 5-7 days – Great for quick engagement & lead generation
- 14-21 days – Enough time to build real habits & boost sales
- 30 days – Works well for memberships or paid coaching
Step 3: Create Your Challenge Content
Here’s where most coaches get overwhelmed … but you don’t need to.
Keep it simple.
For each day of your challenge, map out:
✔️ A daily task or workout (clear, achievable steps)
✔️ A coaching tip or motivation post (to keep participants engaged)
✔️ An engagement question (to encourage interaction)
If you’re writing everything from scratch, here are some things to create:
- A welcome email explaining how the challenge works
- A daily content plan (what you’ll post each day)
- A tracking sheet or printable resource
- A wrap-up post that leads to your next paid offer
I highly recommend you PRE-WRITE everything before the challenge starts! That way, you know it’s all organized and no worries about missing a day if life gets in the way.
Want to save time?
White Label Challenges come fully built & done-for-you … so you can skip this step entirely and launch instantly. Just download, customize, and go.
Step 4: Engage & Show Up for Your Challengers
The biggest mistake coaches make? Setting up a challenge and then disappearing.
A challenge isn’t just about delivering workouts … it’s about the experience relationships, & connections you create.
This is your chance to:
- Engage in the group: Answer questions, cheer people on, and create a supportive environment.
- Show up daily: Go live, post encouragement, and respond to comments.
- Offer value: Educate, inspire, and make participants feel like they’re getting a taste of your coaching.
Yes – The content does the heavy lifting … so using white label content makes things a million times easier … but … YOU are what turns participants into clients.
If they trust you, they’ll want to keep working with you.
Step 5: Have a Clear Follow-Up Offer
Your challenge should always lead somewhere.
Before you even launch, decide what your next step offer will be.
➡️ If it’s a free challenge, have a paid upsell ready … like a membership, coaching package, or transformation program.
➡️ If it’s a paid challenge, offer an upgrade at the end … like ongoing coaching, VIP access, or an extended program.
The key is to build momentum so clients are ready to keep going when the challenge ends.
The simplest way? Start mentioning the next step in your challenge posts. Don’t wait until the last day … talk about it throughout the challenge so people know what’s coming.
Want to Skip the Content Creation & Launch Faster?
You can build a challenge from scratch OR grab a White Label Fitness Challenge and launch instantly.
✔️ Pre-built challenges you can brand as your own
✔️ Over 20 different challenges to choose from.
✔️ Comes with daily challenge prompts, workout guides, engagement posts & marketing materials
✔️ Perfect for lead generation, client retention & paid coaching offers
And … during the Love Your Fit Biz Event, all challenges are 15% off!
Use code WITHLOVE15 at checkout.
The Love Your Fit Biz Event is on now! … Here’s What’s Happening:
- 15% OFF ALL White Label Fitness Challenges (and everything else site wide!)
- FREE Rise, Thrive & Glow Affirmation Deck + 7-Day Challenge with every $99+ order.
- Every order enters you to WIN 3 FREE months of the Playbook!
This event is on for a limited time! The party ends Feb 14!
Time to Take Action
A well-structured challenge can change everything for your business. It grows your audience, deepens client trust, and leads to effortless sales … without feeling salesy.
Whether you build from scratch or launch instantly with White Label Challenges, the strategy is the same.
Which type of challenge would work best for your audience? Drop a comment below … I’d love to hear!
xoxo ~ Ro ~ Your Online Fitness Specialist
