October’s here, and that means we’re kicking off the final quarter of 2024! To celebrate, I’m sharing 2 freebies with you today …
- Your white label workout video of the week — the 4x4x4x4 Strength Circuit. It’s quick, effective, and totally customizable for your brand.
- My TOP 10 Q4 fitness business marketing strategies to finish 2024 strong!
Let’s kick things off first with our white label workout of the week …
Here’s how it goes:
- 4 Moves (Lunge Curls, Push Ups, Squat Press, Burpees)
- 4 Reps Each
- 4 Times Through
- Rest and Repeat 4 Times!
This workout is all about simplicity and intensity — something your clients will love. Whether they’re pressed for time or looking for a solid strength challenge, the 4x4x4x4 has them covered.
All you have to do is grab the White label editable files below – then easily drop in your own logo, update fonts, and share it with your audience!
Choose your White Label Workout Video Format:
Why a 4x4x4x4?
It’s October 1st — the start of Q4! This workout is a fun way to symbolize the 4 final months of the year. It’s the perfect way to help your clients set a goal to finish strong… and of course, give your online business a quick and easy content boost!
But, while having fresh content is key, your business will benefit most when you pair it with smart, strategic marketing.
Let’s Make This Quarter Count … My TOP 10 Fitness Business-Building Tips for Q4 💼
Here are some tried-and-tested promo ideas to help you finish 2024 stronger than ever:
1. Planksgiving Challenge 🦃
Host a 4-week core-focused challenge for November to boost engagement and help your clients stay consistent through the month. Encourage participants to plank every day, gradually increasing their time as they go. Add in weekly bonuses like themed prizes (e.g., “Turkey Time” water bottles or healthy snack bundles). End with a friendly competition to see who can hold the longest plank by Thanksgiving! Share daily tips, video demos, and check-ins to keep everyone motivated, and consider offering a grand prize like a free training session or branded merchandise.
Need help with it? I’ve got you! See the White Label Planks & Thanks Challenge >
2. Black Friday “Flash” Sale 🖤
Create a high-energy, limited-time sale that runs for just 48 hours around Black Friday. Offer exclusive discounts on 1-on-1 sessions, program packages, or even a bundle of virtual classes. Promote the sale through all your channels (emails, social media, and SMS), building up the excitement before launch. Use a countdown timer on your website to build urgency, and include a “mystery bonus” for the first 5 people who sign up. The key is to keep it short and sweet—make your clients feel like they’re getting in on a great deal that won’t last!
3: Healthy Through the Holidays 🎄
Help your clients stay on track with a seasonal nutrition or fitness program aimed at maintaining, not gaining. Create a 4-week plan that includes easy-to-follow meal guides, healthy recipe swaps, and quick workouts to fit busy holiday schedules. Add in weekly accountability check-ins via group chats or emails to keep them focused. This program can be a standalone offer or bundled with a short training package. Promote it as a way to feel their best and avoid the common pitfalls of holiday eating, without sacrificing any festive fun!
I’ve already got a whole program built for you! Check out the White Label Healthy Through the Holidays Program >
4: Holiday Hustle Bootcamp 🎅
Launch a 4-week bootcamp in December designed to keep clients motivated through the busiest time of the year. Each week, focus on a different goal: endurance, strength, core, and full-body conditioning. Create themed workouts like “Snowman Shredder” or “Reindeer Run” to make it festive and fun. Include a group leaderboard to add a little healthy competition. Make it available both in-person and virtually so everyone can participate, no matter their location. Encourage participants to bring a friend to the first session for free to drive referrals!
5: 12 Days of Fitmas 🎁
Count down to Christmas with a fun 12-day challenge, starting December 13th. Each day, release a new workout, healthy recipe, or self-care tip. Build anticipation by teasing what’s coming up in your emails and social media posts. To make it even more engaging, set up a daily raffle where clients earn entries for completing each activity, with a big giveaway on the final day. Think about giving away prizes like gift cards, a fitness tracker, or a free month of coaching. It’s a great way to keep your clients active, engaged, and excited during the holidays!
This is always my biggest hit! Check out the White Label 12 Days of FITMAS Challenge >
6: Ho-Ho-Hold the Weight 🎅🏼
Encourage your clients to maintain their weight and habits through the holiday season with this accountability-based challenge. Set weekly check-in points to track nutrition, hydration, and workouts. Include motivational content such as emails, video messages, and personal notes to help them stay focused. Offer incentives for staying within a healthy range or even improving on strength and fitness goals. This is perfect for clients who need a structured plan to help navigate holiday treats, parties, and busy schedules without derailing their progress!
7: New Year, New You Early Access 🗓️
Get a jump on New Year’s resolutions by offering a pre-sale discount for your January programs! Promote this to your current clients and email list throughout December, encouraging them to commit to their 2024 goals early. Highlight the benefits of locking in now (discounted rates, guaranteed spots, bonus resources). Offer special early-bird perks like a free meal plan, a habit-tracking journal, or an extra coaching session for those who sign up before a certain date. It’s a win-win: your clients start strong, and you secure your calendar for the new year!
8: Winter Wellness Series ❄️
Create a series of workshops or online meetups that cover holistic wellness topics to support your clients mentally and physically through the winter months. Think about including topics like stress management, mindfulness, sleep optimization, and immune-boosting nutrition. Promote these sessions as a way to combat winter blues and holiday stress, providing value beyond just fitness. Offer the series for free as a community-building initiative, or as part of a larger membership program. Each session should include a worksheet or practical takeaway, so participants feel like they’re getting actionable advice they can implement right away. workshops or live online meetups covering topics like mental health, stress management, and holiday wellness.
9: Gift a Goal! 🎁
Promote your services as the perfect holiday gift! Create a “Gift a Goal” package where clients can purchase a consultation, single session, or short-term program to gift to friends or family. Consider adding a bonus for the gift-giver too, like a discount on their next month of coaching or a branded t-shirt. Market it as a way to give the gift of health and motivation — something that will truly last beyond the holiday season. Design a festive gift certificate or voucher that can be easily downloaded and printed for a nice, personal touch.
10: Stay Sane Sweats 😅
December can be stressful! Help your clients stay balanced and burn off some steam with a special “Stay Sane Sweats” workout series. Focus on energizing routines that include stress-busting moves like kickboxing, yoga flows, or high-intensity circuits. Promote these sessions as a way to carve out “me time” and reduce anxiety during a chaotic season. Share tips for managing stress and creating a healthy mindset. Make it flexible—offer live sessions or on-demand options so participants can fit it into their busy schedules. Consider adding a holiday playlist to make it even more fun!
No matter what promo you choose, the key is to stay visible and provide value. Even small, consistent efforts will help you stand out and strengthen your business as we close out 2024.
Want help with any of these strategies? I’ve linked some White Label FIntess resources for a few of them … but if you’re interested in any others, comment below or email me at Hello@WhiteLabelWorkouts.com. I’m on it!!
Need More White Label Content?
I’m here to help you save time and serve your clients. From full fitness programs to branded e-books and done-for-you workouts, my library is packed with resources to help your business thrive.
You get these free weekly workouts because I want you to succeed — but if you ever need more content or support, scroll on through White Label Workouts to see everything I offer. I’ve got your back! 💪
Let’s make this last quarter count!
To your success,
xoxo ~ Ro ~ Your Online Fitness Specialist
