How It Works
You’ve Got Questions? We’ve Got Answers!
Hi Friends! I get it … the concept of using white label content to build your online fitness business might feel a bit unclear at first …
… But trust me, once you see what we’re doing here, you’re going to be SO EXCITED by the possibilities ahead!
Totally cool to have questions … and that’s exactly what this page is for. Let’s dive in!
Who Are White Label Workouts For?
Let’s keep it real: this is for YOU if you’re a fitness professional or health & wellness coach who’s ready to stop spinning your wheels and start growing your business.
Whether you’re a personal trainer, fitness instructor, online coach, or someone looking to add a new stream of income to your health & wellness coaching business, White Label Workouts is here to give you done-for-you content that you can customize and make your own.
You want to grow your online presence and attract more clients.
You’re tired of spending endless hours creating content from scratch.
You dream of offering professional, branded programs without the stress.
You’re a health & wellness coach looking to position yourself as a one-stop shop for clients.
This is YOUR shortcut to success … no more guesswork, no more overwhelm.
How It Works
The Step-by-Step Process:
1
Choose Your Content
Browse our amazing lineup of programs, challenges, and playbooks. Pick what fits your vibe. We have different levels of products & services to suit everyone.
2
Instant Access
Hit purchase, and boom … your content is ready to download. No waiting around.
3
Customize
Love Canva? Great! Add your logo, tweak fonts, colors & styling to match your brand, or leave it as is. It’s your call. Super simple – no design experience needed.
4
Share the Love
Post on social media, send out challenges, or upload full programs to your private membership site. Easy.
5
Watch Your Business Thrive
With less time spent creating, you’ll have more time to connect with clients and grow your income.
Meet Ro … Your Biggest Cheerleader & Team Mate!
Hey there! I’m Ro, the creator of White Label Workouts … and your new fitness business bestie!
I’m the kind of person who gets ridiculously excited about helping coaches like you turn their passion into profit without drowning in the never-ending grind of content creation.
I’ve been in the fitness game for over a decade … coaching, creating programs, and cheering people on as they crush their goals. But let’s be real … building an online fitness business is a whole different beast. As the world shifted to online training, I saw so many talented coaches struggling to keep up with content creation while also running their businesses. That’s when I knew I had to do something.
That’s why I created White Label Workouts … to make life easier for YOU. I geeked out on all the tech, built a home studio, mastered video production, and poured my heart into developing workouts that aren’t just professional, they actually WORK.
Seeing YOU take this content and turn it into something amazing? That’s what gets me fired up. I want to help you scale, shine, and spend more time doing what you love … coaching, inspiring, and changing lives.
My Most Asked Question (you’re probably thinking it too …)
How do I explain that it’s YOU … Ro … in the videos coaching, and not me?
Yes … it’s ME in the workout videos! Wondering how to explain that to your clients?
Easy: We simply say that I’m the online fitness specialist on YOUR team. Throughout the videos, I talk about being part of the team, so it flows naturally and gives you instant credibility in having a team.
It’s so true what they say … “Team work makes the dream work!” Let’s make your dreams happen … together!
Turn Content Into CASH!
How Can YOU Make Money with White Label Workouts
This isn’t just about giving your clients workouts. This is about building a scalable, profitable business that works FOR YOU. This is how you stop trading time for money and start creating recurring revenue streams that keep growing.
Here’s how you can turn this done-for-you content into serious cash:
2. Create the ‘Netflix of Fitness’ – Your On-Demand Workout Library
Subscription-based income that keeps rolling in.
- Build a members-only workout portal where clients can access workouts anytime, anywhere, 24/7.
- Sell monthly subscriptions to your on-demand workout library—just like Netflix, but for fitness!
- No scheduling, no one-on-one time—just passive income rolling in while clients hit ‘play.’
- White Label Workouts gives you all the done-for-you videos to launch immediately—just add your branding and GO.
💰 More subscribers = more revenue, month after month.
3. Offer Hybrid Coaching & Premium Services
Boost your coaching income with high-value offers.
- Add White Label Workouts to your high-ticket coaching packages and premium 1:1 programs.
- Run group coaching programs where everyone follows the same workouts, but YOU provide coaching, accountability, and support.
- Offer VIP client memberships with exclusive access to personalized programming.
- Position yourself as a premium expert by bundling workouts with mindset coaching, meal plans, and accountability check-ins.
🔥 Charge more, serve better, and stand out from the crowd.
4. Use Free Content to Attract & Convert More Clients
Your free content is your sales funnel—use it wisely!
- Post White Label social media workouts, ebooks, and lead magnets on Instagram, Facebook, TikTok, and your email list.
- Offer free challenges to grow your list, nurture leads, and turn them into paying customers.
- Teach first, sell second. Give a taste of your expertise, and watch your audience ask for more.
- Use free mini-programs to upsell into paid offers like memberships, courses, and full coaching packages.
🔑 More visibility = more trust = more paying clients.
5. Build a Thriving Community That Pays You
Turn followers into paying superfans.
- Create an exclusive Facebook group, private coaching circle, or VIP accountability group where members pay to be part of the inner circle.
- Run monthly community challenges to keep engagement high and clients coming back.
- Offer live Q&A sessions, exclusive workouts, and members-only perks to add massive value.
- A connected community = higher retention + more referrals = long-term revenue.
💡 Clients stick around when they feel like they belong—make your community the place to be!
6. License It for a Corporate Wellness Program
Tap into the $59B corporate wellness industry.
- Offer companies a ready-to-go fitness program for their employees, branded under YOUR business.
- Sell ongoing contracts for corporate wellness initiatives—businesses pay BIG for done-for-you fitness solutions.
- Provide exclusive training programs for teams, remote workers, or executives looking to stay fit.
- Market it as a stress-free solution for employee health & productivity—and watch companies line up to work with you.
💰 Bigger clients = bigger paydays. Corporate deals can be game-changers!
Bottom line? This content isn’t just a time-saver … it’s a BUSINESS BUILDER.
The coaches who take action and implement this system are the ones cashing in.
Are you ready to be one of them?
Loved by Fitness & Wellness Coaches just like you …
Are you ready to start your own Online Fitness Business Success Story?
What We Offer: The Goods
Find the Perfect Fit for Your Business
Here’s a quick breakdown of the awesome options waiting for you:
Choose what you need:
Choose from ready-to-use workouts, challenges, eBooks, exercise explainers and more!
No commitments … just instant access to high-quality content!
Your ultimate library of done-for-you fitness content … workouts, challenges, lead magnets, and more.
No waiting, no limits!
Stay current with brand-new workout programs, challenge, client resources, posts and more!
Updated monthly to keep your business thriving!
Includes EVERYTHING from all other packs PLUS personalized support & exclusive LIVE workouts!
True Collaboration. By Application only.
Let’s Break It All Down …
Not sure which one is right for you? No worries … I’ve got you covered!
Here’s a full breakdown of what’s inside each option, so you can pick the perfect fit for your business …
| Feature | A La Carte Essentials | All Access Blueprint | Monthly Playbook | The Elite Suite |
|---|---|---|---|---|
| Instant Access to Content | ✅ Pick & choose individual pieces | ✅ Full access to all current content | ✅ New content every month | ✅ Everything from all packs |
| Workout Programs | ✅ Buy individually | ✅ ALL programs included | ✅ New full program each month | ✅ Includes every program + new ones for a year |
| Fitness Challenges | ✅ Buy individually | ✅ ALL challenges included | ✅ New challenge each month | ✅ Includes every challenge + new ones for a year |
| Lead Magnet eBooks | ✅ Buy individually | ✅ ALL eBooks included | ✅ New eBook each month | ✅ Includes every eBook + new ones for a year |
| Exercise Explainer Videos | ✅ Buy individually | ✅ ALL exercise explainers included | ✅ New explainers included | ✅ Everything included + custom requests available |
| Social Media Content | ✅ Limited posts included | ✅ ALL social posts included | ✅ New posts monthly | ✅ Everything included + premium templates |
| Customization in Canva | ✅ | ✅ | ✅ | ✅ Done-for-you options available |
| Future Playbooks | ❌ | ❌ | ✅ Monthly | ✅ Includes every past & future Playbook for 1 year |
| Turnkey Website (Optional) | ❌ | ✅ Optional add-on | ❌ | ✅ Fully managed + uploaded monthly |
| Exclusive Live Workouts | ❌ | ❌ | ❌ | ✅ Only in Elite Suite |
| Support | ✅ Email support | ✅ Email support | ✅ Email support | ✅ 1-on-1 guidance + priority support |
| Done-for-You Monthly Content Branding & Uploads | ❌ | ❌ | ❌ | ✅ We brand & upload your new content for you every month |
Where Can You Use White Label Workouts?
(Hint: Everywhere!)
The majority of your content is designed to help you grow your audience, engage your clients, and boost your brand … so you can post it anywhere!
✅ What CAN Be Shared Publicly:
Social Media Posts:
Instagram, Facebook, TikTok, LinkedIn, Pinterest… wherever your audience hangs out!
Exercise Explainer Videos:
Share to educate and engage your audience on social media, blog posts, newsletters, etc.
Workout Summary Videos:
Perfect for sneak peeks and promo teasers wherever video clips are used. Comes in both horizontal AND vertical videos.
Lead Magnet eBooks:
Build your email list and attract leads. High quality, professional content!
Fitness Challenges:
Run free challenges to get more clients in the door. Recommended in a free group – ie Facebook groups.
Blog & Website Content:
Turn explainer videos and eBooks into blog posts.
Email Newsletters:
Provide value-packed emails with workout breakdowns.
Community Groups:
Keep your audience engaged with posts, tips, and snippets.
These content pieces are here to help you attract clients, engage your audience, and grow your business. Feel free to post them everywhere!
🔒 What MUST Stay Private: Full-Length Follow-Along Workouts
Your full program workouts (where I’m coaching from warm-up to cool-down) are meant to be premium content for paying clients only. These must be placed behind a paywall or private access area to protect the value for all coaches.
🚫 Full workouts CANNOT be publicly posted on YouTube, social media, or anywhere freely accessible.
Where CAN You Post Full-Length Workouts?
To keep your premium content exclusive, here are four great ways to host your full workout programs:
Inside a Private Facebook Group
Perfect for running challenges or membership-based coaching. Clients request access and get workouts in a private, controlled space.
On a Website Behind a Membership Wall
Use platforms like Kajabi, Teachable, Thinkific, or WordPress membership plugins to gate access for paying clients.
💡 Don’t have a website? We’ve got you! Our Turnkey Website comes with a fully built-in member area, so you can start selling programs instantly—no tech headaches, no setup stress!
Inside a Coaching App
Upload full workouts to Trainerize, PT Distinction, My PT Hub, or TrueCoach for an all-in-one coaching experience.
Within a Private Google Drive or Vimeo Folder
Offer premium members access to a password-protected video library via Vimeo, Google Drive, or Dropbox for easy streaming.
No matter where you host your workouts, the key is keeping them exclusive to paying clients … ensuring you and every other coach can continue to grow and profit from premium content.
Your Burning Questions: FAQs
Product Details
What do I get?
- High-quality, done-for-you content that’s ready to use immediately.
- A mix of editable Canva templates, PDFs, Google Docs, and video files … easy to customize.
- A variety of assets, including workout programs, social media posts, eBooks, challenges, and more.
What format is the content in?
Most content is delivered as PDFs with Canva links, some in Google Docs, and all full-length workout videos are in Vimeo for easy downloading.
Do I get lifetime access?
Yes. Buy it once, and it’s yours forever.
Are there any hidden fees?
No. You own the content outright … no subscriptions (except for the Monthly Playbook) and no extra costs.
Can I resell the content to other coaches?
No. The content is exclusively for use with your personal clients under your brand. If you’re an agency looking to resell white-label content, contact us about our reseller program.
Getting Started & Customization
What if I’m not a designer?
No problem. All content is fully customizable in Canva, and we’ve kept it simple. Just drag, drop, and tweak in minutes.
What if I’m not tech-savvy?
Everything is plug-and-play … no coding or advanced skills required. If you need help, support is available.
How much time does this take?
You can start using your content immediately. Customizing in Canva? Just a few clicks.
What can I customize?
- Add your logo, brand colors, and fonts to make it uniquely yours.
- Modify social media posts, eBooks, and workout explainers to match your brand voice.
- Keep it as-is or tweak as much as you want … it’s up to you.
Do I need a paid Canva account?
No. Everything works with Canva’s free version, so there are no extra costs.
How to Use the Content
This content is designed to help you grow, engage, and sell … but there are a few simple rules.
What You CAN Do:
- Brand it as your own – Add your logo, tweak colors, and personalize it to fit your business.
- Use it with your personal clients – Whether in programs, challenges, or memberships.
- Sell it to your clients under your brand – Include it in paid courses, coaching packages, or memberships.
What You CAN’T Do:
- You do not have white-label rights to resell it as-is to other coaches or businesses.
- You cannot publicly share the full-length follow-along workout videos … these must be behind a paywall (inside a membership, private site, or coaching program).
For Agencies & Resellers: Want to license this content for resale? We offer a reseller/agency program—contact us for details.
What Happens After Ordering?
How do I access my content?
- Instant access: your content is available immediately after purchase.
- You’ll receive a download link with:
- PDFs with Canva links for easy editing.
- Full-length workouts hosted in Vimeo for easy downloading.
- Some content in Google Docs for easy customization.
Do you offer support?
Yes. If you have questions, just reach out via email. You can also join our private Facebook Group for extra support, tips, and ideas.
What’s the refund policy?
Since this is a digital product, refunds are not available. However, we do offer a Happiness Guarantee … if you’re not thrilled, we’ll work with you to make it right.
Final Thoughts: Let’s Get You Started
White Label Workouts is designed to save you time, grow your business, and help you make more money … without the stress of creating content from scratch.
Still have questions? Reach out anytime: Hello@WhiteLabelWorkouts.com.
Let’s Do This!
You’ve got the passion, the vision, and the drive.
Let White Label Workouts take care of the heavy lifting so you can focus on what you do best: transforming lives.
Ready to get started?
Choose what you need:
Choose from ready-to-use workouts, challenges, eBooks, exercise explainers and more!
No commitments … just instant access to high-quality content!
Your ultimate library of done-for-you fitness content … workouts, challenges, lead magnets, and more.
No waiting, no limits!
Stay current with brand-new workout programs, challenge, client resources, posts and more!
Updated monthly to keep your business thriving!
Includes EVERYTHING from all other packs plus personalized support & exclusive LIVE workouts!
True Collaboration. By Application only.
