Thank you for your interest in our ReSeller Program at WhiteLabelWorkouts.com. 

We offer a simple & convenient way to build a resellable online fitness business – that is quick & easy to set up, and profitable for you.

The first, and most important point on this plan is this – every reseller is unique.  Everyone is creating something totally different – and I love that. 

I am happy to work with you – to create a plan that makes sense with what you are building – that is easy for you to set up – and that is fair & profitable for both of us. 

I have worked with client’s from all different kinds of businesses – from wellness network marketing teams looking to add fitness into their team’s websites, to software developers selling full online fitness websites to clients.  

Each project is unique – with different content needs – and different payment plans.  I’m happy to work with you to build the perfect plan for you.

The Content: What You’re Getting

At the core of every partnership is our ALL ACCESS Fitness Business Blueprint … a complete, high-quality content suite designed to help your clients build and grow a profitable fitness business online.

It includes:

• 25+ professionally structured fitness programs
• Pre-recorded workout videos (hosted and downloadable)
• Coaching tools, guides, trackers, and client resources
• Launch-ready marketing materials
• Canva templates for easy rebranding
• Delivery-ready versions for instant implementation

To establish value:
This content is sold directly to individual coaches for $2,999 USD per license (lifetime access).

We also offer a hosted website version of the same content to solo coaches for $249/month, which provides a fully preloaded, branded platform.

These numbers are here simply to show the real-world value of the content and how it performs as a revenue-generating asset. As a developer or agency, your pricing structure will be different and customized to fit your business model.

Licensing Models

We offer flexible licensing structures depending on how you’re planning to deliver the content … whether you’re building a platform with multiple users or selling client sites one by one.

1. Per-License Model

Best for agencies and developers building one-off websites, portals, or client-facing fitness platforms.

• Purchase one license per client
• You maintain control of resale pricing and bundling
• Each client receives full, lifetime access to the Fitness Business Blueprint
• Licenses are tracked by domain or user ID
• Volume discounts available for bulk license purchases

Typical agency pricing: $2,000 per license (based on quantity)

This model is ideal when you’re charging clients a higher upfront fee for a fully branded site or service.

2. Platform License + Royalty Model

Best for SaaS platforms, apps, or subscription-based models offering access to multiple users.

This model is ideal if you’re building a recurring-revenue platform and want to offer built-in, ready-to-use fitness content at scale.

Here’s how it typically works:

• Start with a 5-license bundle at $10,000 (one-time).
  Those first 5 licenses are royalty-free for life.
• Once your platform grows beyond 5 active users, we shift to a monthly royalty model based on usage.
• Royalties are typically structured in flat-rate tiers, such as:

Active Users (Beyond Initial 5)	Typical Monthly Fee
6–15 users	$500/month
16–30 users	$1,000/month
31–55 users	$1,500/month
56–100 users	$2,000+/month (custom)

These numbers are typical, but every platform is unique … so I’m always happy to tailor the royalty structure to fit your pricing model and growth plans.

We’ll work together to create something fair, scalable, and profitable for both sides.ent into your platform without friction, while maintaining fair use and long-term partnership alignment.

3. Custom Partnership

Every business is unique, and we’re happy to work with you to build a licensing model that makes sense for your setup, your clients, and your growth plans. If your structure doesn’t align perfectly with the two options above, let’s create something custom that does.

Content Delivery Options

We offer two formats so you can deliver content in the way that works best for your team and your users:

• White Label (Editable): Vimeo & Canva files with logo placeholders, fully editable and brandable
• Generic (Plug-and-Play): Ready-to-use files with logo fields removed for immediate delivery. All video content is hosted on a generic YouTube account and also available for download, so you’re free to embed, upload, or deliver as needed. Delivery is organized via a spreadsheet with direct links for fast deployment.

What Makes Us Different

You’re not just buying content … you’re partnering with a team who understands the unique needs of fitness professionals, digital platforms, and client-first businesses.

• Proven results with real coaches using this content every day
• Clear licensing terms that grow with you
• Flexible formats and fast delivery
• Hands-on support to make your launch or rollout seamless
• Human-first, relationship-driven business … this is a true collaboration

Next Steps

If you’re developing a fitness platform, reselling branded client sites, or building a scalable digital fitness solution … let’s talk.

I’d love to learn more about your business and create a licensing plan that supports both your goals and your clients’ success.

Looking forward to partnering with you,

Book a Discovery Call and let’s discuss your project.