Grow Your Fitness Business EASILY
with Done-For-You, White Label Workouts

Making your life simpler & your business more profitable.
Choose from rebrandable workout programs, fitness challenges & client tools you can brand and sell as your own.

Ro Little, smiling in workout attire, founder of WhiteLabelWorkouts.com

Made for Coaches Who Want

More Time … More Impact … More Profit

Save Hours Every Week

No more filming, editing, or scripting. Just grab our content and go.

Boost Your Income

Brand and sell high‑quality programs and challenges. You keep 100% of profits.

Stand Out From the Crowd

Deliver engaging, professional workouts that keep clients coming back.

Scale Your Business

Add new services and products without increasing your workload.



How It Works:

The Step-by-Step Process …

Step 1: Pick Your Content

Choose from workout programs, challenges, eBooks, and more.

Step 2: Brand It As Your Own

Add your logo, colours, and personal touch.

Step 3: Share & Profit

Deliver to your clients, build loyalty, and watch your business grow.

You Keep 100% of the Profits!

Pick Your Perfect White Label Path …

Choose from ready‑to‑use workouts, challenges, eBooks, exercise explainers and more!

No commitments … just instant access to high‑quality content you can brand and share today.

Your ultimate library of done‑for‑you fitness content … workouts, challenges, lead magnets, and more.

No waiting, no limits! Dive into everything at once and build a comprehensive library for your business.

Stay current with brand‑new workout programs, challenges, client resources, posts and more … updated monthly to keep your business thriving!

Perfect if you love fresh, themed content delivered like clockwork.

Includes EVERYTHING from all other packs PLUS personalised support & exclusive LIVE workouts!

This is true collaboration for coaches who want to level up faster. (By application only.)


Behind the White Labels:

Hi! I’m Ro …

The Online Fitness Specialist, Founder & CEO of WhiteLabelWorkouts.com

Over a decade ago, I fell in love with fitness. As a previously overweight and unhealthy web designer … who just sat at my computer all day … I heard the news that ‘sitting is the new smoking’. I stepped away from the computer and started to get active … I got hooked, and never looked back!

Today I’m completely obsessed with all things relating to fitness and nutrition. My passion is developing world-class fitness challenges & workout programs, along with full done-for-you systems to help other coaches build profitable online business.

Learn more about Ro >



What Coaches Say About Working With Us …


It's quick and easy to get set up.  You just make the simple edits to the canva files ...  download the content to your PC/device ... then upload it to your site, app or platform.  Then just follow along with the suggested marketing plan, and you're rocking!   Realistically, it probably takes you one working day to get the a program up and running.  If you need any help along the way - send me an email at hello@whitelabelworkouts.com

It’s impossible to give any exact numbers. It depends on your lead base quality and size, selling price and conversion percent. As an estimate in our experience, you could take 1% conversion of your lead base as a minimal goal for 1-time offer. E.g. if you had 5000 people on your email list, you should get at least 1% or 50 people to buy your program = 50 x $97 = $4850. Better lists convert up to 10-20%. Of course, running the campaign non-stop or in intervals multiplies this percentage many times over. What if you don’t have a list of followers? Then your best bet is to start marketing to a cold audience with Facebook being the best platform for it. Your goal should be to get to a Return on Ad Spend (ROAS) over 2, which means that you’d make at least 2 dollars for every 1 dollar you spend. Most people get there in 1-6 months.

We have a 14 Day HAPPINESS Guarantee.  Send us a message within 14 days of ordering to hello@whitelabelworkouts.com and you’ll get 100% of your money back, without hassle.

This is our most common question and we have this dialed in!  I am the Online Fitness Specialist - and I mention throughout the videos that I am working with your team.  Basically  - I'm like an employee working with you, but you don't have to send me a bi-weekly pay check, lol!  Just purchase the program, and I'm all yours 🙂  Most coaches find that having a team like this builds amazing credibility for them.

Consider this – we could say that the potential client base is about 500 million people in the Western world; and only thousands of service providers. The possibility of people going in two programs that have the same template is so minuscule, almost 0%. Also – every coach adds their own special touch to every program, for example, creating a Facebook community that no-one could clone.

Furthermore - the full program workouts must NOT be set to public.  So only paying customers have access to the full programs - thereby limiting access to them.

All content is editable in either Google Docs or CANVA, except for full workout longer video files.  Those come with editable thumbnails to simply add your logo to the front.  All other content is fully editable to make your own. If you have a special request for the content (e.g. you want us to modify content or put your logo on everything) – send us a message hello@whitelabelworkouts.com and we’ll get you a quote.

Right after the purchase, you will get a link to access your account here on our site.  This is where all the files are stored.

  • You have full freedom to edit away any part of this program to make it your own to SELL TO YOUR PERSONAL CLIENTS.
  • You can sell the program as it is (recommended price $47-99)
  • You can edit, remove, merge and add as much as you want
  • You can use parts of this course in your other products
  • You can sell it as a standalone product or add an active coaching element to it
  • You can use the content to promote your brand on your social media, webinars, courses, trainings, website etc.

You can NOT post any of the FULL WORKOUT PROGRAM VIDEOS on any public site. All FULL LENGTH workout videos must be set to private and only shared with YOUR clients.

Social media & fitness challenge content YES CAN be shared publicly, as that is the content intended to help you attract & engage your audience. So yes you have PUBLIC POSTING rights for the social media & fitness challenge content.

But the FULL PROGRAMS are only meant for PAYING customers and must be delivered in a private method - ie - a private FB group, an app or site where your customers need to log in to access.

Unclear if you can publicly post your content?  Ask away - we're here to chat and help.  hello@whitelabelworkouts.com

Yes and No.  YES!  You are welcome to brand the content as YOURS and sell it to your END USER customer.  However - you do NOT have the rights to resell as white label. Meaning - you're welcome to use all the content in your own business, for your own customers.  BUT - you are NOT to provide the content to other coaches for their businesses.

Still have questions? Contact us at hello@whitelabelworkouts.com. We’re here to answer any and all questions!

Or better yet … Book a DISCOVERY CALL!

Pick Your Perfect White Label Path …