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The White Label Fitness Business Monthly Playbook
The #1 Monthly Fitness Content System.
Simply brand it. Share it. and GROW!
- Strategic Marketing
- Engaging Content
- Proven Programming
- Delivered Every Month
AUGUST content is live … and this month we’re going PRIMAL!!
Grab your Playbook and let’s get fierce, grounded, and back to our Roots together.
Running an Online Fitness Business?
Content creation, marketing, and sales can feel overwhelming … not to mention the $5,000+ you’d spend on tools and hours every month building it all yourself.
The White Label Fitness Business Playbook changes everything.
Every month, you’ll get fresh, white label content … ready to brand, share, and SELL. From strategic marketing to engaging programming, it’s all done-for-you. Just add your logo, hit publish, and watch your business grow.
It IS that Easy!
Less Stress = More Success!
Why Choose the White Label Fitness Business Playbook?
Our White Label Fitness Business Playbook gives you everything you need to build a thriving online fitness business. Here’s how we make it easy for you to succeed in 4 simple steps:
We Build It
All the hard work is done for you! From technology to filming, editing, and creating professional workout videos, we handle every detail. You’ll receive ready-to-use, high-quality fitness content every month, so you can focus on running your business.
You Brand It
Easily make the content your own! Every resource is fully customizable using Canva—just drop in your logo, adjust colors and fonts, and you’re ready to go. It’s designed to seamlessly fit your brand with minimal effort.
You Sell It
Start selling from day one! Use the pre-made workout programs, fitness challenges, and lead magnets to engage your clients and boost sales. Your business gets fresh, sellable content every month to keep revenue flowing.
You Profit
Watch your business grow with ease! No more stressing over content creation—our system helps you attract clients, increase engagement, and generate ongoing income, all with minimal effort on your part.
With everything done for you, all that’s left is to share your brand and start selling. You’ll quickly see how easy it is to grow your fitness business and watch the profits roll in!
“Since using the White Label Playbook, my profits have doubled! The ready-to-sell workout programs and monthly content calendar make it so easy to engage my clients and keep them coming back. I’ve built a thriving membership program with almost no extra work on my part!”
— David L., Personal Trainer
What’s Included Every Month in the White Label Fitness Business Playbook?
Monthly Content calendar
Forget struggling with what to post. Each month, you get a fully planned content calendar—quotes, exercise explainer videos, workout summaries, trainer tips, and more. Simply copy, paste, and post!
Lead Magnet eBook
Build your email list effortlessly with done-for-you lead magnets. New, high-quality eBooks on relevant health topics delivered to you every month—just add your branding!
7-Day Fitness Challenge
Boost engagement with done-for-you fitness challenges. Everything is ready—captions, videos, images—so you can motivate your audience and drive conversions.
Full-Length Workout Video Programs
Receive five new 20-30 minute follow along workout videos each month—lower body, upper body, core, total body, and active recovery. Sell these as memberships and create a stream of ongoing revenue!
This Month’s Playbook … See What’s Inside!
AUGUST THEME: The PRIMAL Way
This month, we’re stripping it back to what matters most … raw movement, grounded strength, and fierce, instinctive energy your clients will feel in every rep.
Because true strength isn’t built in perfect conditions … it’s built when you move with purpose, trust your instincts, and push beyond your comfort zone — one primal-powered workout at a time.
This is the content your business needs right now: bold, simple, powerful.
A complete system packed with real movement, real results, and real momentum to fuel your coaching brand.
If you’re ready to help your clients move, sweat, and reconnect with what they’re truly capable of…
This is your Playbook.
#1: White Label Workout Video Program – PRIMAL
Crawl. Squat. Lunge. Move with Power.
PRIMAL is your bold, back-to-basics bodyweight strength series designed to challenge your clients with grounded movement, instinctive strength, and fierce control.
No equipment. No fluff. Just raw movement that wakes up muscles, fires up the core, and builds real-world strength — the kind your clients feel in every rep.
This program isn’t about fancy choreography or flashy moves.
It’s about reconnecting with how we’re built to move… and feeling stronger with every primal-powered workout.
What You Get:
✔️ 5 follow-along bodyweight workouts (20–25 mins each)
✔️ Full Client Success Guide with 4-week calendar, trackers, and primal-inspired focus points
✔️ Canva-editable video thumbnails for your signature branded look
How to Use It:
– Launch it as a 4-week primal strength challenge
– Feature it inside your monthly membership as a bold, bodyweight-only option
– Pair it with a walking plan, wellness tracker, or accountability group for maximum value
– Use it to re-engage past clients with a program that feels fresh, grounded, and fiercely effective
This is simple, powerful, primal training that brings your clients back to their roots — and forward in their strength.
#2: White Label Client Challenge — PRIMAL PREP
Awaken Strength. Move Instinctively. Get Primal.
The PRIMAL PREP 7-Day Challenge is your ready-to-run engagement tool designed to wake up your clients’ strength, reconnect them with natural movement, and spark serious momentum inside your community.
With short, primal-inspired movement drills and simple daily reflections, this challenge makes it easy for clients to show up, feel successful, and get excited for what’s next.
What You Get:
✔️ 7 done-for-you daily challenge posts (movement + mindset + engagement prompts)
✔️ 2 pre-challenge hype posts to build curiosity and excitement
✔️ Post-challenge follow-up posts to keep the momentum going and lead into your full PRIMAL program
✔️ A done-for-you coach message to easily invite participants
✔️ Canva-editable graphics for branded challenge flair
How to Use It:
– Run it as a free community challenge to build engagement and leads
– Pair it with a private group or membership for a high-touch experience
– Use it to bridge clients straight into the full PRIMAL program
– Add it to your client onboarding or kick-off calendar for an easy, done-for-you challenge option
This is connection-building, confidence-boosting, primal movement at its best — helping your clients feel strong before they even start the full program.
#3: White Label Lead Magnet eBook: Elemental Wellness
Simple Habits. Lasting Strength. A Wellness Guide That Actually Sticks.
Elemental Wellness is a beautifully designed, fully editable ebook that helps your clients reconnect with the basics — movement, mindset, hydration, rest, and balance.
It’s a powerful resource that positions you as the go-to coach for real, sustainable wellness (without overcomplicating things).
What You Get:
✔️ Fully editable Canva ebook template
✔️ Engaging, done-for-you content with a primal-inspired wellness approach
✔️ Perfect for lead generation, client onboarding, or bonus value inside your programs
How to Use It:
– Offer it as a freebie to grow your list
– Use it as a challenge bonus or client welcome gift
– Pair it with your PRIMAL program or coaching package for extra value
Simple. Actionable. Designed to help your clients move, live, and feel better — inside and out.
#4: Your Monthly Content Calendar – Stress Free Content
August Content Strategy = HANDLED.
Your ready-to-roll PRIMAL content calendar gives you everything you need to show up, engage, and sell — with less hustle and way more impact.
What’s Inside:
✔️ 4-week calendar with daily content themes
✔️ Pre-written captions + Canva graphics
✔️ Strategic flow that ties your ebook, challenge, and workout program together
Daily Themes:
🔥 Motivation Monday — Fierce, empowering mindset fuel
🔥 Teachable Tuesday — Primal movement explainers to spotlight your program
🔥 Workout Wednesday — Sneak peeks and teasers from PRIMAL
🔥 Testimonial Thursday — Client love, wins, and social proof
🔥 Fitspiration Friday — Out-of-the-box wellness tips and primal-inspired trainer advice
How to Use It:
– Post daily or batch ahead for a month of consistent content
– Customize your graphics for brand flair
– Use across socials, email, groups, and wherever you show up
Your shortcut to connection, consistency, and conversion — all built into your August Playbook.
Ready to Start Using This Month’s Playbook?
Your clients are looking for fresh, engaging content … and now, you don’t have to spend hours creating it.
Get Instant Access Now – Simply Brand It. Share It. Grow.
After clicking, you’ll be securely redirected to Stripe to complete your membership setup. If it takes a few seconds to load, don’t worry … it’s on its way!
No Committment – Cancel anytime!
“My client engagement has skyrocketed since I started using the monthly fitness challenges from the Playbook! The content is fresh, professional, and easy to customize. I’ve seen a big boost in participation and loyalty from my members, and it’s all thanks to Ro & this done-for-you system!”
— Melissa R., Fitness Business Owner
Start Growing Your Fitness Business Today
BUT WAIT! There’s more …
BONUS: Instant Access Welcome Pack
Join today and get over $427 in free bonuses, including:
#Fitspiration Welcome Pack
Get instant access to 24 exercise explainers and 16 workout summary videos. Plus, 8-week workout calendars and tracking sheets are all ready in Canva, so you can easily customize them for your brand and start sharing immediately.
eBook Bundle
Receive 3 professionally designed eBooks: the Healthy Habit Guide, Fit Test Guide, and Ultimate Stretching Guide. Perfect as lead magnets, client gifts, or to bundle with other offers—just drop in your branding and start using!
TAKE5 Video Workout Program
Unlock 10 high-intensity, 5-minute burnout workout videos for all fitness levels. Designed for quick, effective workouts, these videos are perfect for clients who want an extra push or are short on time.
How it Works …
Register
Register Today – Get instant access to your Playbook and welcome bonuses.
Customize
Customize Your Content – Add your branding and style to pre-made content using Canva.
Share & SELL!
Share & Sell – Start sharing content immediately and watch your audience and sales grow.
New Content
Receive New Content Monthly – Get fresh content on the 20th of each month, keeping your business exciting and profitable.
Hi! I’m Ro 🙂
The Online Fitness Specialist & CEO at WhiteLabelWorkouts.com
Hey! I’m Ro, a fitness pro, content creator, and CEO of WhiteLabelWorkouts.com. I built this system because I saw so many amazing fitness coaches struggling to create quality content while juggling their businesses.
I started as a web designer, but when I discovered fitness, it changed my life. I knew I could combine my tech + fitness expertise to help trainers like you scale faster, stress less, and make more money.
Now, with 10+ years in the industry, I’m on a mission to give fitness coaches the done-for-you content they need to grow their business without the content grind.
🚀 Let’s build your fitness empire—without the overwhelm!
What Coaches Say about Working with Ro & White Label Workouts …
Your Online Fitness Business Success Starts Now
The White Label Fitness Playbook delivers everything you need to build a profitable, scalable online fitness business … all for just $99/month.
After clicking, you’ll be securely redirected to Stripe to complete your membership setup.
If it takes a few seconds to load, don’t worry … it’s on its way!
No Committment – Cancel anytime!