Already a Member: Access your PLAYBOOK here

Fresh Content … Happy Clients … Bigger Profits … Every Month!

The White Label Fitness Business Monthly Playbook:

Strategic Marketing, Engaging Content, and Proven Programming Delivered Every Month

Why Choose the White Label Fitness Business Playbook?

Our White Label Fitness Business Playbook gives you everything you need to build a thriving online fitness business. Here’s how we make it easy for you to succeed in 4 simple steps:

We Build It

All the hard work is done for you! From technology to filming, editing, and creating professional workout videos, we handle every detail. You’ll receive ready-to-use, high-quality fitness content every month, so you can focus on running your business.

You Brand It

Easily make the content your own! Every resource is fully customizable using Canva—just drop in your logo, adjust colors and fonts, and you’re ready to go. It’s designed to seamlessly fit your brand with minimal effort.

You Sell It

Start selling from day one! Use the pre-made workout programs, fitness challenges, and lead magnets to engage your clients and boost sales. Your business gets fresh, sellable content every month to keep revenue flowing.

You Profit

Watch your business grow with ease! No more stressing over content creation—our system helps you attract clients, increase engagement, and generate ongoing income, all with minimal effort on your part.

With everything done for you, all that’s left is to share your brand and start selling. You’ll quickly see how easy it is to grow your fitness business and watch the profits roll in!

“Since using the White Label Playbook, my profits have doubled! The ready-to-sell workout programs and monthly content calendar make it so easy to engage my clients and keep them coming back. I’ve built a thriving membership program with almost no extra work on my part!”
— David L., Personal Trainer

What’s Included Every Month in the White Label Fitness Business Playbook?

Monthly Content calendar

Forget struggling with what to post. Each month, you get a fully planned content calendar—quotes, exercise explainer videos, workout summaries, trainer tips, and more. Simply copy, paste, and post!

Lead Magnet eBook 

Build your email list effortlessly with done-for-you lead magnets. New, high-quality eBooks on relevant health topics delivered to you every month—just add your branding!

7-Day Fitness Challenge

Boost engagement with done-for-you fitness challenges. Everything is ready—captions, videos, images—so you can motivate your audience and drive conversions.

Full-Length Workout Video Programs

Receive five new 20-30 minute follow along workout videos each month—lower body, upper body, core, total body, and active recovery. Sell these as memberships and create a stream of ongoing revenue!

What is a PLAYBOOK?

Ok – so I’m not much of a Football fan – but I do know this.  Football is a game of strategy – and the team that has the best strategy, wins.  And where is the team’s strategy?  It’s fully documented in their PLAYBOOK.  Successful football teams focus on their PLAYBOOKS.  

Collins dictionary describes a playbook as:  a notebook containing descriptions of all the plays and strategies used by a team, often accompanied by diagrams, issued to players for them to study and memorize before the season begins.

That’s EXACTLY what the White label Fitness Business Monthly Playbook is.

It’s your ‘PLAYS’ for the month. It includes:

• Your social media content for the month. 
• Your lead magnet to attract new qualified prospects to you.  To engage with them. 
• And – your workout program content to SELL through the month.  
• PLUS!  A team & crew to support you in your business every step of the way.

New Content Added EVERY Month …

 Alright – let’s break it all down and show you exactly what’s coming at you each and every month in your White label Fitness Business Playbook …

#1:  Your Monthly Content Calendar

Never wonder what to post again! Get a fully planned content calendar with engaging posts for every day of the week:

• Monday: #MotivationMonday – Inspiring quote cards with captions.
• Tuesday: #ExerciseExplainer – How-to guides with images and videos.
• Wednesday: #WorkoutWednesday – Workout videos in vertical and horizontal formats.
• Thursday: Share a personal story or client testimonial.
• Friday: #TrainerTip – Educational posts with ready-made images and captions.

Everything is ready for you 10 days before the new month starts, so you can plan ahead and hit the ground running!

#2:  White Label Lead Magnet eBook

Every month, receive a professionally designed eBook on relevant health topics like nutrition, fitness, or mindset. Customize it with your branding in Canva and use it as a lead magnet, freebie, or newsletter to attract new clients and build credibility—no content creation required.

#3: White Label Fitness Challenge

Each month you’ll recieve a done-for-you 7-day fitness challenge. Everything you need to host these challenges is included:

• Pre-written post captions
• Daily images & videos
• All content is designed for maximum engagement

Fitness challenges are THE BEST WAY to build engagement with your crew – period!  Everyone LOVES participating in challenges – and these are such a great step in your sales funnel.  

#4:  White Label Workout Video Program

Each month, get 5 new follow-along workout videos (20-30 minutes each), focusing on lower body, upper body, core, total body, and active recovery. Mix and match the monthly blocks to create dynamic workout programs that keep clients engaged.

Sell as a membership to build residual income—we recommend pricing between $19-49/month, but you have full flexibility to set what works best for your market.

This content is designed to make your life easier and your business more profitable. With everything done for you, all you need to do is customize, share, and start selling!

Unlock premium fitness content! Over $5000 in technology to create … plus $846 in new content each month … all for just $99 a month. Cancel anytime.

“My client engagement has skyrocketed since I started using the monthly fitness challenges from the Playbook! The content is fresh, professional, and easy to customize. I’ve seen a big boost in participation and loyalty from my members, and it’s all thanks to Ro & this done-for-you system!”

— Melissa R., Fitness Business Owner

BUT WAIT! There’s more …

BONUS: Instant Access Welcome Pack

Join today and get over $427 in free bonuses, including:

#Fitspiration Welcome Pack

Get instant access to 24 exercise explainers and 16 workout summary videos. Plus, 8-week workout calendars and tracking sheets are all ready in Canva, so you can easily customize them for your brand and start sharing immediately.

eBook Bundle

Receive 3 professionally designed eBooks: the Healthy Habit Guide, Fit Test Guide, and Ultimate Stretching Guide. Perfect as lead magnets, client gifts, or to bundle with other offers—just drop in your branding and start using!

TAKE5 Video Workout Program

Unlock 10 high-intensity, 5-minute burnout workout videos for all fitness levels. Designed for quick, effective workouts, these videos are perfect for clients who want an extra push or are short on time.

Why Wait? Start Growing Your Fitness Business Today

For just $99/month, you unlock over $5000 in technology, $846 in new content every month, and $427 in welcome bonuses. All this—plus, instant access to the current month’s Playbook and bonuses.

No commitment—cancel anytime!

How it Works …

Register

Register Today – Get instant access to your Playbook and welcome bonuses.

Customize

Customize Your Content – Add your branding and style to pre-made content using Canva.

Share & SELL!

Share & Sell – Start sharing content immediately and watch your audience and sales grow. 

New Content

Receive New Content Monthly – Get fresh content on the 20th of each month, keeping your business exciting and profitable.

Why I Started White Label Workouts …

Hi! I’m Ro …

The Online Fitness Specialist & CEO at WhiteLabelWorkouts.com

Over 10 years ago, I fell in love with fitness. As a previously overweight and unhealthy web designer who just sat at my computer all day … I heard the news that ‘sitting is the new smoking’. With my 3 kids watching me, I knew I needed to make a change. I stepped away from the computer and started to get active … I got hooked … and never looked back!

Today I’m completely obsessed with all things relating to fitness and nutrition. My passion is developing world-class workout programs, along with full done-for-you systems to help other coaches build profitable online business.

How did WhiteLabelWorkouts.com come to life?

When the world changed and gyms closed down a few years ago – fitness pros were forced to adapt in order to stay working. We had to quickly learn how to succeed online, in an ever changing environment.

Some coaches figured it out, and their businesses exploded. Some coaches quit. Others wanted to make it work, but really struggled to pivot – to navigate, learn & grow online.

I was able to figure it out – and to master a system of building online workout programs that clients engage with, stick with, and get results from!

Other coaches started contacting me … asking if we could team up … so they too could use my videos. They asked if I could share them, white label.

Honestly … I didn’t even know what ‘white label’ meant!

But I figured if I could help other coaches be successful, then I’m all in!

Yes, the world has settled down now and gyms have opened up again … but our industry is forever changed.

Online Fitness is Here to Stay. And I’m committed to helping coaches build their profitable online presence. The online fitness market was valued at $6.04 billion in 2020 and is projected to grow to $59.23 billion by 2027, showing just how powerful this space is becoming. Learn more about the explosive growth of the online fitness industry here​ (WorldMetrics).

Read MORE about Ro and her story here …

What Coaches Say about Working with Ro & White Label Workouts …

Your Online Fitness Business Success Starts Now

The White Label Fitness Playbook delivers everything you need to build a profitable, scalable online fitness business … all for just $99/month.

Don’t miss out on your instant access bonuses … click below to start today!