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Fresh Content … Happy Clients … Bigger Profits … Every Month!
The White Label Fitness Business Monthly Playbook
- Strategic Marketing
- Engaging Content
- Proven Programming
- Delivered Every Month
February content is here! Grab your Playbook today and start spreading heart health, self-love, and strength this Love Month 🩷
Running an Online Fitness Business?
Content creation, marketing, and sales can feel overwhelming … not to mention the $5,000+ you’d spend on tools and hours every month building it all yourself.
The White Label Fitness Business Playbook changes everything.
Every month, you’ll get fresh, white label content … ready to brand, share, and SELL. From strategic marketing to engaging programming, it’s all done-for-you. Just add your logo, hit publish, and watch your business grow.
It IS that Easy! Less Stress = More Success!
Why Choose the White Label Fitness Business Playbook?
Our White Label Fitness Business Playbook gives you everything you need to build a thriving online fitness business. Here’s how we make it easy for you to succeed in 4 simple steps:
We Build It
All the hard work is done for you! From technology to filming, editing, and creating professional workout videos, we handle every detail. You’ll receive ready-to-use, high-quality fitness content every month, so you can focus on running your business.
You Brand It
Easily make the content your own! Every resource is fully customizable using Canva—just drop in your logo, adjust colors and fonts, and you’re ready to go. It’s designed to seamlessly fit your brand with minimal effort.
You Sell It
Start selling from day one! Use the pre-made workout programs, fitness challenges, and lead magnets to engage your clients and boost sales. Your business gets fresh, sellable content every month to keep revenue flowing.
You Profit
Watch your business grow with ease! No more stressing over content creation—our system helps you attract clients, increase engagement, and generate ongoing income, all with minimal effort on your part.
With everything done for you, all that’s left is to share your brand and start selling. You’ll quickly see how easy it is to grow your fitness business and watch the profits roll in!
“Since using the White Label Playbook, my profits have doubled! The ready-to-sell workout programs and monthly content calendar make it so easy to engage my clients and keep them coming back. I’ve built a thriving membership program with almost no extra work on my part!”
— David L., Personal Trainer
What’s Included Every Month in the White Label Fitness Business Playbook?
Monthly Content calendar
Forget struggling with what to post. Each month, you get a fully planned content calendar—quotes, exercise explainer videos, workout summaries, trainer tips, and more. Simply copy, paste, and post!
Lead Magnet eBook
Build your email list effortlessly with done-for-you lead magnets. New, high-quality eBooks on relevant health topics delivered to you every month—just add your branding!
7-Day Fitness Challenge
Boost engagement with done-for-you fitness challenges. Everything is ready—captions, videos, images—so you can motivate your audience and drive conversions.
Full-Length Workout Video Programs
Receive five new 20-30 minute follow along workout videos each month—lower body, upper body, core, total body, and active recovery. Sell these as memberships and create a stream of ongoing revenue!
What’s Coming in 2025
Your Roadmap to Success: The 2025 Playbook Calendar Outline
Every month, the Playbook delivers done-for-you content designed to engage your clients, grow your business, and make your life easier. But this isn’t just a random collection of content … it’s a carefully crafted, year-long strategy … built to keep your clients motivated, excited, engaged, and GETTING RESULTS all year long.
Check out the curated Playbook plan for 2025 … so you’ll know what’s coming: (click on each quarter to expand and learn more) …
Q1: Jan / Feb / Mar - Laying a strong base for strength, endurance, and core stability.
January: New Year, Strong You
- Monthly Theme: LEVEL UP your fitness journey with renewed goals.
- Focus: Full-body foundational strength and endurance.
- The Challenge: Level UP Start Strong (Jan 6 - 12)
- Workout Program: The SHRED (Jan 13 - Feb 9)
- Program Details: Dumbbells and bodyweight; progressive strength and cardio circuits
February: Feel the Love, Fuel the Strength
- Monthly Theme: Self-love, heart health, and empowerment.
- Focus: Functional movement and heart-pumping cardio.
- The Challenge: (Feb 10-16)
- Workout Program: PUMPED-UP! (Feb 17-Mar16)
- Program Details: Minimal equipment; functional strength and cardio intervals.
March: Slide into Spring
- Monthly Theme: Building a stronger base & core as we get ready for spring.
- Focus: Core strength, balance, and stability.
- Challenge: Spring Clean Week (Mar 10-16)
- Workout Program: Slide into Spring (Mar 17-Apr13)
- Program Details: Pilates-inspired workouts; bodyweight & sliders
Q2: Apr / May / Jun - Adding power, balance, and energy to amplify results.
April: Flower Power
- Monthly Theme: Growing our strength with explosive power.
- Focus: Power training and explosive movements.
- Challenge: Power Prep (Apr 14-20)
- Workout Program: Power up (Apr 21-Mar18)
- Program Details: Kettlebells or dumbbells; plyometric circuits and power-building strength.
May: Barre Strong
- Monthly Theme: Sculpt, tone, and balance with barre-inspired moves.
- Focus: Strength, stability, and toning.
- Challenge: Barre Basics / graceful strength (May 12-18)
- Workout Program: Barre Strong (May 19-Jun 25)
- Program Details: Light dumbbells or bodyweight; barre-inspired sculpting movements.
June: Summer Sweat
- Monthly Theme: Asymmetry, sweat, and strength.
- Focus: Asymmetric training for balance and core strength.
- Challenge: Asymmetric Prep (Jun 9-15)
- Workout Program: Side 2 Side (Jun 16-Jul 13)
- Program Details: Single dumbbell or unilateral work; balance-focused strength and cardio.
Q3: Jul / Aug / Sep - Stability, agility, and functional movement with an emphasis on flow and alignment.
July: Mid-Year Balance
- Monthly Theme: Celebrate the halfway point with balance and control.
- Focus: Stability, balance, and endurance.
- Challenge: Balance Prep (Jul 14-20)
- Workout Program: ½ & ½ (Ju 21-Aug 17)
- Program Details: BOSU/half-ball; stability and balance exercises with endurance circuits.
August: Primal Flow
- Monthly Theme: Harnessing primal energy for strength and agility. Nature-Inspired.
- Focus: Functional and primal movement patterns.
- Challenge: Primal Prep (Aug 11-17)
- Workout Program: Primal Flow (Aug 18-Sep 14)
- Program Details : Bodyweight and primal flows; agility, mobility, and core.
September: Back to Basics
- Monthly Theme: Simplify and strengthen.
- Focus: Foundational movements and consistency.
- Challenge: The Reboot (Sep 8-14)
- Workout Program: Back to Basics (Sep 15-Oct 12)
- Program Details: Dumbbells and resistance bands; classic strength-building routines.
Q4: Oct / Nov / Dec - Finish Strong! Pushing limits with endurance and celebrating progress.
October: Kick & Punch
- Theme:We’re kicking & punching … Unleashing our power and energy.
- Focus: Kickboxing-inspired strength and cardio.
- Challenge: Knockout Prep (Oct 13-19)
- Workout Program: FIGHT MODE = ON! (Oct 20-Nov 16)
- Program Details: Bodyweight and light dumbbells; kickboxing drills.
November: Endurance Engine
- Theme: Push through to the finish line.
- Focus: High-rep endurance training for strength and stamina.
- Challenge: Endurance Week (Nov 10-16)
- Workout Program: Endurance Engine (Nov 17-Dec 14)
- Program Details: Light to moderate dumbbells or bands; High-rep, endurance-focused circuits.
December: Festive Fitness
- Theme: Celebrate, reflect, regenerate
- Focus: Fusion of strength, flexibility, and pure fun!!
- Challenge: Holiday Hustle (Dec 8-14)
- Workout Program: 3 week ROCK! (Dec 15-Jan 4) * 3 weeks
- Program Details: bands, bells, slides; festive-themed party circuits.
FREEBIE Gift for you:
Download the full 2025 Content Outline for FREE and see how this year-long strategy will transform your business. Whether you choose to use our white label content, OR go at all the content creation yourself … this content outline can be a lifesaver for you!
New PLAYBOOK Content Added EVERY Month …
Alright – let’s break it all down and show you exactly what’s coming at you each and every month in your White label Fitness Business Playbook …
#1: White Label Workout Video Program
February’s Workout Program: Pumped-UP! A 4-week Heart-Health workout program.
Each month, get a new workout 4-week workout program. Every month is a new theme – a new protocol – keeping things fun, fresh and results driven for your clients! (see the 2025 calendar above for a list of our monthly themes)
Within each program, you’ll get 5 new follow-along workout videos (20-30 minutes each), focusing on lower body, upper body, core, total body, and active recovery. From warm up, through the full session, and into cool down … we’ll have your clients moving, engaged, and getting the results their after!
Sell these programs as a membership to build residual income … we recommend pricing between $19-49/month, but you have full flexibility to set what works best for your market.
#2: White Label Fitness Challenge
Each month you’ll recieve a done-for-you 7-day fitness challenge. Everything you need to host these challenges is included:
- Pre-written post captions
- Daily images & videos
- All content is designed for maximum engagement
Fitness challenges are THE BEST WAY to build engagement with your crew – period! Everyone LOVES participating in challenges – and these are such a great step in your sales funnel.
February’s Challenge: the 7-Day HEART & HUSTLE Challenge
#3: White Label Lead Magnet eBook
February’s eBook: Love Yourself STRONG! A Guide to Self-Care & Heart Health
Every month, receive a professionally designed eBook on relevant health topics like nutrition, fitness, or mindset. Customize it with your branding in Canva and use it as a lead magnet, freebie, or newsletter to attract new clients and build credibility … no content creation required.
#4: Your Monthly Content Calendar
Never wonder what to post again! Get a fully planned content calendar with engaging posts for every day of the week:
- Monday: #MotivationMonday – Inspiring quote cards with captions.
- Tuesday: #ExerciseExplainer – How-to guides with images and videos.
- Wednesday: #WorkoutWednesday – Workout videos in vertical and horizontal formats.
- Thursday: Share a personal story or client testimonial.
- Friday: #TrainerTip – Educational posts with ready-made images and captions.
Everything is ready for you 10 days before the new month starts, so you can plan ahead and hit the ground running!
This content is designed to make your life easier and your business more profitable. With everything done for you, all you need to do is customize, share, and start selling!
Start Growing Your Fitness Business Today
Two Ways to Join the Playbook
Choose what works best for your business:
- Monthly Membership: $99/month. Get all the benefits of the Playbook with no long-term commitment.
- Full 2025 Bundle: $999 for the year … get 2 months free + instant access to all past 2025 content.
| Feature | Monthly Membership | Full 2025 Bundle |
|---|---|---|
| Access to New Monthly Content * Released the 20th of the month prior | ✅ | ✅ |
| 2 Free Months | ❌ | ✅ |
| Instant Access to Past Months (2025) | ❌ | ✅ |
| $99 a month No Commitment Cancel anytime | $999 One time purchase for all of 2025 * Option to re-purchase for future years |
No Committment – Cancel anytime!
Get 2 months free + Instant Access to past 2025 month’s content!
“My client engagement has skyrocketed since I started using the monthly fitness challenges from the Playbook! The content is fresh, professional, and easy to customize. I’ve seen a big boost in participation and loyalty from my members, and it’s all thanks to Ro & this done-for-you system!”
— Melissa R., Fitness Business Owner
BUT WAIT! There’s more …
BONUS: Instant Access Welcome Pack
Join today and get over $427 in free bonuses, including:
#Fitspiration Welcome Pack
Get instant access to 24 exercise explainers and 16 workout summary videos. Plus, 8-week workout calendars and tracking sheets are all ready in Canva, so you can easily customize them for your brand and start sharing immediately.
eBook Bundle
Receive 3 professionally designed eBooks: the Healthy Habit Guide, Fit Test Guide, and Ultimate Stretching Guide. Perfect as lead magnets, client gifts, or to bundle with other offers—just drop in your branding and start using!
TAKE5 Video Workout Program
Unlock 10 high-intensity, 5-minute burnout workout videos for all fitness levels. Designed for quick, effective workouts, these videos are perfect for clients who want an extra push or are short on time.
How it Works …
Register
Register Today – Get instant access to your Playbook and welcome bonuses.
Customize
Customize Your Content – Add your branding and style to pre-made content using Canva.
Share & SELL!
Share & Sell – Start sharing content immediately and watch your audience and sales grow.
New Content
Receive New Content Monthly – Get fresh content on the 20th of each month, keeping your business exciting and profitable.
Why I Started White Label Workouts …
Hi! I’m Ro …
The Online Fitness Specialist & CEO at WhiteLabelWorkouts.com
Over 10 years ago, I fell in love with fitness. As a previously overweight and unhealthy web designer who just sat at my computer all day … I heard the news that ‘sitting is the new smoking’. With my 3 kids watching me, I knew I needed to make a change. I stepped away from the computer and started to get active … I got hooked … and never looked back!
Today I’m completely obsessed with all things relating to fitness and nutrition. My passion is developing world-class workout programs, along with full done-for-you systems to help other coaches build profitable online business.
How did WhiteLabelWorkouts.com come to life?
When the world changed and gyms closed down a few years ago – fitness pros were forced to adapt in order to stay working. We had to quickly learn how to succeed online, in an ever changing environment.
Some coaches figured it out, and their businesses exploded. Some coaches quit. Others wanted to make it work, but really struggled to pivot – to navigate, learn & grow online.
I was able to figure it out – and to master a system of building online workout programs that clients engage with, stick with, and get results from!
Other coaches started contacting me … asking if we could team up … so they too could use my videos. They asked if I could share them, white label.
Honestly … I didn’t even know what ‘white label’ meant!
But I figured if I could help other coaches be successful, then I’m all in!
Yes, the world has settled down now and gyms have opened up again … but our industry is forever changed.
Online Fitness is Here to Stay. And I’m committed to helping coaches build their profitable online presence. The online fitness market was valued at $6.04 billion in 2020 and is projected to grow to $59.23 billion by 2027, showing just how powerful this space is becoming. Learn more about the explosive growth of the online fitness industry here (WorldMetrics).
Read MORE about Ro and her story here …
What Coaches Say about Working with Ro & White Label Workouts …
Your Online Fitness Business Success Starts Now
The White Label Fitness Playbook delivers everything you need to build a profitable, scalable online fitness business … all for just $99/month.
Choose what works best for your business:
No Committment – Cancel anytime!
Get 2 months free + Instant Access to past 2025 month’s content!
