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The White Label Fitness Business Monthly Playbook
The #1 Monthly Fitness Content System.
Simply brand it. Share it. and GROW!
- Strategic Marketing
- Engaging Content
- Proven Programming
- Delivered Every Month
SEPTEMBER’s content is live … and this month we’re going BACK TO BASECAMP!!
Grab your Playbook and let’s get ready for ‘BACK TO’ season together!
Running an Online Fitness Business?
Content creation, marketing, and sales can feel overwhelming … not to mention the $5,000+ you’d spend on tools and hours every month building it all yourself.
The White Label Fitness Business Playbook changes everything.
Every month, you’ll get fresh, white label content … ready to brand, share, and SELL. From strategic marketing to engaging programming, it’s all done-for-you. Just add your logo, hit publish, and watch your business grow.
It IS that Easy!
Less Stress = More Success!
Why Choose the White Label Fitness Business Playbook?
Our White Label Fitness Business Playbook gives you everything you need to build a thriving online fitness business. Here’s how we make it easy for you to succeed in 4 simple steps:
We Build It
All the hard work is done for you! From technology to filming, editing, and creating professional workout videos, we handle every detail. You’ll receive ready-to-use, high-quality fitness content every month, so you can focus on running your business.
You Brand It
Easily make the content your own! Every resource is fully customizable using Canva—just drop in your logo, adjust colors and fonts, and you’re ready to go. It’s designed to seamlessly fit your brand with minimal effort.
You Sell It
Start selling from day one! Use the pre-made workout programs, fitness challenges, and lead magnets to engage your clients and boost sales. Your business gets fresh, sellable content every month to keep revenue flowing.
You Profit
Watch your business grow with ease! No more stressing over content creation—our system helps you attract clients, increase engagement, and generate ongoing income, all with minimal effort on your part.
With everything done for you, all that’s left is to share your brand and start selling. You’ll quickly see how easy it is to grow your fitness business and watch the profits roll in!
“Since using the White Label Playbook, my profits have doubled! The ready-to-sell workout programs and monthly content calendar make it so easy to engage my clients and keep them coming back. I’ve built a thriving membership program with almost no extra work on my part!”
— David L., Personal Trainer
What’s Included Every Month in the White Label Fitness Business Playbook?
Monthly Content calendar
Forget struggling with what to post. Each month, you get a fully planned content calendar—quotes, exercise explainer videos, workout summaries, trainer tips, and more. Simply copy, paste, and post!
Lead Magnet eBook
Build your email list effortlessly with done-for-you lead magnets. New, high-quality eBooks on relevant health topics delivered to you every month—just add your branding!
7-Day Fitness Challenge
Boost engagement with done-for-you fitness challenges. Everything is ready—captions, videos, images—so you can motivate your audience and drive conversions.
Full-Length Workout Video Programs
Receive five new 20-30 minute follow along workout videos each month—lower body, upper body, core, total body, and active recovery. Sell these as memberships and create a stream of ongoing revenue!
This Month’s Playbook … See What’s Inside!
SEPTEMBER THEME: Back To BaseCamp
It’s ‘Back To’ season … back to focus, back to strength, back to winning routines.
Your clients are craving structure, energy, and results … and this Playbook gives you the exact tools to deliver it all while making your coaching life easier and your business more profitable.
This isn’t just content. It’s a complete, done-for-you coaching system … designed to grow your list, engage your community, and sell your programs with confidence.
#1: White Label Workout Video Program – Classic7
#1: White Label Workout Program — THE CLASSIC 7
Strength. Structure. Serious Results.
The Classic 7 is your bold, back-to-basics training system: 5 follow-along workouts built on the seven foundational movement patterns that never fail. It’s clean, effective, time-based training that keeps clients consistent and strong all month long.
Weekly Lineup:
- Monday: The Classics (Supersets)
- Tuesday: Upper Classics (Triple Sets)
- Wednesday: Core Classics – Banded Up!
- Thursday: Classic Stretch & Strength
- Friday: THE FINISHER (Giant Sets)
What You Get:
✔️ 5 follow-along workouts (25–30 mins)
✔️ Client Success Guide with 4-week calendar + trackers
✔️ Canva-editable thumbnails for branded flair
👉 Launch as a 4-week program, feature in your membership, or use to re-engage past clients who want no-fluff, results-driven workouts.
#2: White Label Client Challenge — Back To Basics
7 Days. 7 Patterns. Total Engagement.
The Back to Basics Challenge is your ready-to-run community builder. Each day highlights one foundational movement pattern — sparking confidence, consistency, and connection before clients dive into The Classic 7.
What You Get:
✔️ 7 done-for-you daily posts (movement + engagement prompts)
✔️ 7 days of done-for-you exercise demo videos
✔️ 2 pre-challenge hype posts
✔️ Post-challenge follow-up posts to lead into the program
✔️ Canva graphics + coach message templates
👉 Run it free to build leads, use it inside your group for engagement, or add it to onboarding for an easy win.
#3: White Label Lead Magnet eBook: Back to YOU
Lead Magnet. Authority Builder. List-Growth Gold.
The Back to You ebook is a beautifully designed, fully editable guide packed with strategies for clarity, balance, and strength this fall. It positions you as the go-to coach, while giving your clients real, actionable value.
What You Get:
✔️ Canva-editable ebook template
✔️ Done-for-you content written to engage + inspire
✔️ Perfect for lead generation, onboarding, or bonus client value
👉 Offer it free to grow your list, run it as a funnel into your challenge, or pair it with your coaching for extra authority.
#4: Your Monthly Content Calendar – Stress Free Content
Stress-Free Marketing. Daily Engagement. Zero Guesswork.
This is your done-for-you content strategy: a 4-week calendar with daily posts, captions, and graphics that keep your brand visible, your audience engaged, and your offers front and center.
What’s Inside:
✔️ Motivation Monday — inspiring mindset posts
✔️ Tuesday Exercise Explainers — showcase The Classic 7 moves
✔️ Workout Wednesday — sneak peeks + teasers
✔️ FUEL Friday — Fitness & wellness focused Yumminess!!
👉 Post daily or schedule in bulk — this keeps your messaging consistent, clear, and client-focused.
Ready to Own September?
Your clients are ready for structure and results.
Your business is ready for ease and profit.
And this Playbook is your shortcut to making it all happen.
Get Instant Access Now – Simply Brand It. Share It. Grow.
After clicking, you’ll be securely redirected to Stripe to complete your membership setup. If it takes a few seconds to load, don’t worry … it’s on its way!
No Committment – Cancel anytime!
“My client engagement has skyrocketed since I started using the monthly fitness challenges from the Playbook! The content is fresh, professional, and easy to customize. I’ve seen a big boost in participation and loyalty from my members, and it’s all thanks to Ro & this done-for-you system!”
— Melissa R., Fitness Business Owner
Start Growing Your Fitness Business Today
BUT WAIT! There’s more …
BONUS: Instant Access Welcome Pack
Join today and get over $427 in free bonuses, including:
#Fitspiration Welcome Pack
Get instant access to 24 exercise explainers and 16 workout summary videos. Plus, 8-week workout calendars and tracking sheets are all ready in Canva, so you can easily customize them for your brand and start sharing immediately.
eBook Bundle
Receive 3 professionally designed eBooks: the Healthy Habit Guide, Fit Test Guide, and Ultimate Stretching Guide. Perfect as lead magnets, client gifts, or to bundle with other offers—just drop in your branding and start using!
TAKE5 Video Workout Program
Unlock 10 high-intensity, 5-minute burnout workout videos for all fitness levels. Designed for quick, effective workouts, these videos are perfect for clients who want an extra push or are short on time.
How it Works …
Register
Register Today – Get instant access to your Playbook and welcome bonuses.
Customize
Customize Your Content – Add your branding and style to pre-made content using Canva.
Share & SELL!
Share & Sell – Start sharing content immediately and watch your audience and sales grow.
New Content
Receive New Content Monthly – Get fresh content on the 20th of each month, keeping your business exciting and profitable.
Hi! I’m Ro 🙂
The Online Fitness Specialist & CEO at WhiteLabelWorkouts.com
Hey! I’m Ro, a fitness pro, content creator, and CEO of WhiteLabelWorkouts.com. I built this system because I saw so many amazing fitness coaches struggling to create quality content while juggling their businesses.
I started as a web designer, but when I discovered fitness, it changed my life. I knew I could combine my tech + fitness expertise to help trainers like you scale faster, stress less, and make more money.
Now, with 10+ years in the industry, I’m on a mission to give fitness coaches the done-for-you content they need to grow their business without the content grind.
🚀 Let’s build your fitness empire—without the overwhelm!
What Coaches Say about Working with Ro & White Label Workouts …
Your Online Fitness Business Success Starts Now
The White Label Fitness Playbook delivers everything you need to build a profitable, scalable online fitness business … all for just $99/month.
After clicking, you’ll be securely redirected to Stripe to complete your membership setup.
If it takes a few seconds to load, don’t worry … it’s on its way!
No Committment – Cancel anytime!