Coaches… let’s talk about income today 🩷
Not hustle income.
Not launch spikes.
Not the “good month / bad month” rollercoaster.
I’m talking about predictable, recurring income — the kind that allows your coaching business to feel stable, sustainable, and scalable.
Because after working with thousands of fitness and health coaches over the years … I’ve noticed something very clear:
The ones who build steady income don’t rely on motivation.
They rely on structure.
So today I want to walk you through a framework I teach called:
🔺 The Predictable Recurring Income Pyramid
And once you see it — you’ll start recognizing what’s supporting your income… and what might be limiting it.
Level 1 — Visibility
This is your foundation.
Showing up consistently.
Leading your audience.
Providing workouts, guidance, and support.
Not disappearing for weeks.
Not only posting when you’re selling something.
Just steady leadership.
Because trust is built through consistency — not perfection.
Level 2 — Experience
This is where followers become clients.
You give people something to step INTO.
A challenge.
A program.
A themed month.
A guided journey.
This is where transformation begins.
They feel supported.
They feel progress.
They feel part of something bigger.
And that emotional investment turns participation into payment.
Level 3 — Continuity
This is the layer that stabilizes income.
Instead of one-off offers…
You create experiences that flow into each other.
One program leads into the next.
One challenge bridges into a new phase.
One transformation builds on another.
Clients stay longer.
Results deepen.
Income becomes predictable.
That’s structure — not luck.
What This Looks Like In Real Life
You run a free challenge →
Participants love it →
You invite them into a 4-week program →
That program rolls into the next month’s focus →
Clients stay because they know what’s coming next.
That’s the pyramid working.
Not random offers.
Structured progression.
Where Most Coaches Get Stuck
Most coaches stay in Visibility.
They show up.
They share value.
They coach well.
But they never build structured experiences…
Or they build one — and don’t plan the next step.
So income spikes… then drops.
That cycle is exhausting.
And it’s why so many incredible coaches feel financially inconsistent despite doing great work.
How To Start Building This
You don’t need to overhaul your business overnight.
Start here:
Step 1 — Commit to consistent visibility
Step 2 — Introduce one structured experience
Step 3 — Plan what comes next before it ends
Because continuity isn’t reactive…
It’s designed.
Recurring income isn’t built from selling more.
It’s built from structuring smarter.
Visibility → Experience → Continuity.
That’s the pyramid.
And when those three layers are working together…
Income becomes far more predictable — and your business feels far more grounded.
And honestly…
This is exactly why I build the monthly Playbooks the way I do.
Each month is designed as a structured coaching experience that leads naturally into the next.
So if you’re ready to stop reinventing your offers every month…
And start building layered, recurring income…
You can explore the Fitness Business Monthly Playbook here:
NOTE: Today is the final day in our 2-for-1 Playbook sale. Learn more about that deal here >>
It’s all about helping you coach powerfully — while your business grows more predictably behind the scenes 🩷
So take a look at your business right now…
Where are you most consistent?
Where might you need more structure?
Visibility?
Experience?
Or Continuity?
Reach out and let’s chat! I’m here for you … always!!
xoxo ~ Ro ~ Your Online Fitness Specialist
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