Hey Coach …

WHAT. A. MONTH.

November was the biggest, boldest, most energetic Black Friday season we’ve EVER had at White Label Workouts … and that’s because of YOU.

So many new coaches joined the WLW family.
So many returning coaches doubled down.
And the momentum? Unreal.

And listen … if your Black Friday wasn’t the blowout you were hoping for … breathe.

Because after supporting thousands of coaches over the last 5+ years … here’s what I know without a doubt ..

The 12 Days of FITMAS is ALWAYS a bigger business-builder than Black Friday.
Every. Single. Year.

Why?

Because December isn’t about discounts anymore … it’s about preparing for January.

Your clients are already shifting into “fresh start” mode … and they’re looking for leadership, support, and simple structure.

So today I want to set you up to WIN … with something big, strategic, and wildly useful:

And for the first time ever, I’m giving it to you TWO different formats … so you can use whichever fits your business best:

What’s Inside the 12 Days of FITmas Challenge

Here’s a sneak peek:

A full 12-day workout plan
Each day adds a new move → building into a festive full-body workout your clients LOVE.

Daily captions + coaching notes
Perfect for engagement, check-ins, and community momentum.

Daily holiday survival tips
Simple, supportive, feel-good advice your clients will share with friends.

Festive workout themes
Holiday fun your clients actually get excited for.

A flexible schedule
Run the challenge:
• Dec 1–12
• Dec 8–19
• Dec 12–24
• Or any 12-day window, any year.

A “How to Run This Challenge” guide
Turn it into:

• a lead magnet
• a paid challenge
• a community event
• a pre-sell system
• or a retention booster

Final day “Next Step” prompt
Use the finale to invite clients into ANY program you’re promoting next.
Bootcamp, membership, reset, transformation — your choice.

White label EVERYTHING
Drop in your brand colors, fonts, and logo — and it’s yours.

This isn’t just a cute holiday challenge…
It’s a strategic business tool designed to help you fill your January programs with excited, warmed-up clients.

And I normally sell this for $99 — but TODAY, it’s yours completely FREE as my thank-you for the most incredible November we’ve ever had.

How to use this Challenge to Build Your Business

This isn’t just festive fun…
It’s a client acquisition tool, engagement engine, and sales funnel starter.

Here’s exactly how to use it:

1. Grow your email list

Offer the ebook version as:
“Download your FREE 12 Days of Fitmas Challenge!”
Hook it to your opt-in → boom: new leads.

2. Reactivate past clients

Send a friendly “join us!” invite to old clients.
Warm them up → then convert them into your January offer.

3. Build pre-sell momentum

Use each daily touchpoint to prep your clients emotionally for a January transformation.

4. Drive daily engagement

No planning. No brainstorming.
The challenge gives you 12 days of predictable, effortless content.

5. Boost retention

Run it inside your membership as a holiday “bonus event.”
Members LOVE extra support in December.

6. Position yourself as the coach who shows up

The coaches who stay consistent during December?
They make the BIGGEST sales in January.

Grab your FREE White Label 12 Days of Fitmas Challenge

This Freebie is available this week only!

Use them as-is. Brand them. Customize them.
And make this your December engagement engine.

What’s Coming Next …

I want to personally show you how I use the 12 days of FITmas to help ME build my business here at White Label Workouts.

Starting December 8, I’m kicking off my OWN 12 Days of Fitmas here at WLW … with daily deals + business-building resources to help YOU plan the most profitable January you’ve ever had.

More details coming soon …
But trust me … you’ll want to be here for it.

Much love,
xoxo ~ Ro ~ Your Online Fitness Specialist