PILATES is coming. And this week’s WOW is a BIG one. ✨
Okayyyyy… I have been living in Pilates-land over here. 😂 And today I FINALLY get to let you in on what I’ve been creating.
The brand-new PILATES White Label Workout Program launches this Sunday, September 20.
But I’m not making you wait until Sunday to start using it.
This week, I’m giving you an ENTIRE little Pilates marketing funnel.
Not just a workout. Not just a social clip. And not a pile of ideas you still have to figure out how to use.
We’re going to take one piece of Pilates content and turn it into a simple path that helps you create interest, give people something genuinely useful and open the door to a real conversation.
TEASE → DELIVER → FOLLOW UP → OFFER
And I’m going to walk you through the whole thing.
You guys have been asking me for this one for MONTHS.
Seriously.
Of all the program requests that have landed in my inbox, messages and conversations lately, Pilates has been one of the BIGGEST.
So yes… IT IS FINALLY HERE. 😂
And I totally understand why. Pilates is everywhere right now — and for good reason.
It brings a completely different feel to the training experience: controlled movement, core-focused strength, stability, mobility, precision and full-body connection.
A lot of the movements can look familiar, but the way you approach them can make them feel completely different.
And from the business side? You get to bring a whole new style of guided training to your audience without spending weeks planning, filming, editing and packaging it yourself.
The complete program launches Sunday. But today, you get the first taste.
PILATES: PRECISION Guided Mini-Session
This sequence comes straight from the new PRECISION workout inside PILATES.
Try it yourself first. Then we’re going to turn this one little workout into something you can actually put to work inside your business.
This week, we’re doing something a little different. 👀
I’ve made you two versions of this workout.
Normally, you might choose whichever one fits where you’re posting.
This week, I want you to use BOTH.
The vertical version is going to help you find the people in your audience who are curious about Pilates.
Then the guided version gives those people a real little workout experience.
And from there? You simply follow up and see where the conversation goes.
Let’s build your Pilates mini-funnel.
TEASE: Start with the vertical video.
First, add your logo to the vertical Reel and post it to social.
The goal here isn’t to pitch your full program.
You’re simply giving people a little taste of Pilates, letting them see the movement and making it really easy for anyone who’s interested to say, “Ooooh… I want to try that.”
The final screen does the work for you by inviting them to comment PILATES or send you a message for the free guided mini-session.
DELIVER: Someone says yes? Send the guided mini-session.
Someone comments PILATES or sends you a message? Perfect.
Now grab the second asset.
This is the fully guided mini-session. Add your logo, upload it somewhere your client can easily watch it and send them the link privately.
Now they’ve gone from seeing a quick social clip to actually experiencing the workout with you.
FOLLOW UP: Continue the conversation.
Give them a little time to actually try it. Then check back in.
This doesn’t need to turn into a big sales conversation. They already asked you for the workout. You’re simply reconnecting and finding out what they thought.
Paste their reply into ChatGPT and ask: “Help me respond naturally and warmly to this person based on what they told me. I want to keep the conversation focused on them. If they sound genuinely interested in doing more Pilates, help me open that door without making the reply feel salesy.”
OFFER: If they want more, give them the next step.
If they tell you they enjoyed the mini-session and Pilates is something they’d like more of, now you’ve got a very natural opening.
They were interested. They asked for the workout. They tried it. Now they’re telling you they want more.
So this is where you give them somewhere to go next.
Already have your own Pilates program?
Perfect.
Use this mini-funnel to lead people straight into the offer you’ve already created.
Your vertical teaser finds the interested people. Your guided mini-session gives them a taste. Your follow-up starts the conversation. And your own Pilates program becomes the natural next step.
If you’ve already got the offer ready, you can plug it straight into Step 4.
No problem. We’ve already built one for you.
The brand-new PILATES White Label Workout Program launches inside White Label Workouts this Sunday, September 20.
So if you love the idea of using this little funnel but don’t already have a Pilates offer sitting there ready to sell…
that’s exactly what White Label Workouts is here for.
We’ve already done the programming, filming, editing and client-resource creation for you.
You add your branding, fit it into your business and use it as the complete Pilates offer your clients can move into next.
This week, use the teaser + mini-session to start finding out who in your audience wants Pilates. Then on Sunday, the complete four-week program is ready for you to turn that interest into a real offer.
- Complete four-week Pilates program
- Fully guided follow-along workouts
- Modern Pilates-inspired training
- Success Guide + client resources
- Ready for your business and brand
- Lifetime white label use
Come back Sunday — or keep an eye on your inbox — and I’ll let you know as soon as PILATES is live.
And that’s your WOW for this week! 🔥
Not just a free workout to toss into a feed and forget about.
This week, we’re using that workout to start real conversations with people who are already showing you what they’re interested in.
Give it a try.
And PLEASE tell me if somebody comments PILATES. 😂 I seriously want to hear how this works for you.
And if you want help adapting this idea to your audience, your membership or the way you sell your programs, reach out anytime.
My door is always open. ❤️
Happy sharing!
xo ~ Ro
Your Online Fitness Specialist + behind-the-scenes fitness content bestie
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