Move like you were built to move. Get grounded. Get PRIMAL.
PRIMAL gives you a four-week bodyweight program built around squatting, hinging, crawling, rotating, balancing and getting strong from the ground up.
The workouts are done. The client experience is mapped out. Add your brand, make it your offer and launch.
For clients who want to feel athletic, grounded and strong anywhere.
PRIMAL brings natural movement patterns into a fresh full-body training experience. Clients crawl, squat, push, pull, rotate and balance their way through strength, cardio, core and mobility.
Because it is completely bodyweight, the program travels beautifully while still delivering a serious and wonderfully different challenge.
Make PRIMAL fit the way you already work.
Sell it on its own, build it into a bigger offer or use it to add professionally guided fitness to what you already do.
Add your community and coaching around the ready-made plan.
Give members strength and structure without extra gear.
Use the included challenge as an energizing introduction.
Meet the workouts inside PRIMAL.
See the training experience your clients will follow—from the program trailer to each guided workout and the full 4-week plan.
Primal Pattern
Squatting, hinging, crawling, rotating and balancing create one complete primal movement circuit.
Beast Mode Upper
Ground-based pushing, pulling and beast-position work build powerful upper-body strength.
Crawling Core
Crawls, holds and controlled patterns build stability and strength from the centre out.
Primal Reset
A grounded, breath-led mobility flow helps the body open, release and recharge.
Grounded Force
Primal squats, lunges and ground-based power build force from the floor up.
See how the 4 weeks come together.
The full client journey at a glance—workout days, recovery days and the weekly progression.
The fitness content is done. The launch pieces are ready. Now make it yours.
The workouts are filmed, the coaching is done and the client resources are ready for your branding. You bring your people and the way you love to support them—I’ll help with the rest.
You’re not just getting workouts.
You’re getting help launching them.
Your Fitness Business Builder is the behind-the-scenes side of White Label Workouts—practical tools and guidance to help you brand, package, price, promote and deliver your new fitness offer.
I coach the workouts. You stay at the centre of the client relationship.
Your clients meet me as the fitness specialist on your team. I guide every session from warm-up to cooldown with clear cues, modifications and plenty of encouragement. You bring the relationship, expertise and brand they already trust.
Ro Little · PTS · FIS · PN115+ years coaching in person, online and on video
Meet Ro and learn how the partnership works →
Before you buy...
Everything you’re probably wondering about the workouts, licence and putting the program to work.
Can I brand PRIMAL as my own?+
Yes. Add your logo, colours and style to the editable resources and promotional assets, then sell it through your own business under the included licence.
Who is PRIMAL best for?+
PRIMAL is best for intermediate clients who enjoy creative bodyweight strength, ground-based movement, functional fitness and a fresh athletic challenge.
How do I deliver the workouts to my clients?+
Download the videos, then upload them to your protected app, membership, course platform, client portal or private video host. Full workouts are not licensed for public posting.
Can I use this for more than one launch?+
Yes. Your one-time purchase gives your business lifetime use. Launch it again, feature it in a membership or use it with future clients under the same brand.
Can I use it for more than one business or brand?+
Each purchase covers one business or brand. If you manage content for multiple brands, contact Ro to discuss the right licence.
How should I price my offer?+
You choose the price based on your audience and everything you add—coaching, check-ins, community, nutrition support or accountability. You keep 100% of what you charge.
What can I turn this Launch Kit into?+
Use it as a standalone paid program, a challenge, a membership feature, a private-client add-on or the movement component inside a larger wellness offer.
Bring PRIMAL to your clients.
The workouts are ready. The launch pieces are ready. Add your brand and turn it into an offer that fits your business.
$199One-time purchase · Lifetime use for one brand