Bring professionally guided fitness into your platform.
You’ve built the technology and the audience. White Label Workouts gives you professionally created, human-led workout content you can license directly into your app, software, membership, or wellness experience.
Add fitness
Expand your product with professionally created guided fitness.
Launch faster
Bring a professionally produced content library to your audience faster.
Keep your experience
Deliver WLW content within the approved platform experience you’ve built.
Built to grow
Choose the content scope that fits your platform and expand as your opportunity grows.
More than workout videos. Real guided coaching.
Every White Label Workout is a complete follow-along session led by Ro Little — with coaching, cueing, pacing, options and encouragement from warm-up to cooldown.
More than videos. An organized content library.
Depending on your license, WLW can provide the content information and visual assets your team needs to organize and surface workouts beautifully inside your product.
One content library. More ways to create value.
Bring professionally guided fitness into the experience you already offer your customers, providers or members.
Give providers ready-to-use fitness content
Add guided workout programs that coaches, wellness professionals or practitioners can use with their clients through your platform.
Add more value to memberships and paid tiers
Bring professionally guided fitness into premium memberships, content libraries, add-ons or upgraded product experiences.
Expand your wellness offering with movement
Bring guided fitness into apps, wellness hubs, communities and member experiences as part of a broader wellness offering.
Build the fitness content experience that fits your platform.
Choose the content scope that works for your business today, with room to expand your library as your platform and audience grow.
Starter Platform License
- Up to 50 guided workout videos
- Curated content collection
- Program details + content metadata
- Approved visuals + thumbnails
- Licensed in-platform delivery
- No standard setup fee
Growth Platform License
- Up to 150 guided workout videos
- Expanded curated content library
- Program details + content metadata
- Approved visuals + thumbnails
- Licensed in-platform delivery
- No standard setup fee
Enterprise Platform License
- 300+ guided workout videos available
- 45+ complete workout programs
- Full or custom library scope
- Structured content + visual assets
- Higher-volume platform distribution
- Custom implementation available if required
Platform licenses are tailored around approved content scope, delivery method and distribution. Custom technical preparation or implementation can be quoted separately when required.
A simple path to launch.
Let’s talk
We explore your platform, your audience and where guided fitness could create the most value.
Choose the scope
We define the right content library, delivery model and licensing terms for your business.
Launch + grow
Your team integrates the approved content and your library can expand as the partnership grows.
A few things to know.
Who is platform licensing for?
Apps, SaaS products, coaching software, memberships, marketplaces and wellness platforms that want to add professionally guided fitness content to their own experience.
How is this different from a regular WLW license?
A standard WLW license is for one business or brand. Platform licensing covers broader in-platform distribution under an agreed content and usage scope.
Can we begin with a curated collection?
Yes. Your platform can begin with a focused content collection and expand into a broader library as your goals and audience grow.
How does implementation work?
Delivery, hosting, embedding, content access and technical requirements are mapped together before launch. Standard licensing has no setup fee; custom implementation can be quoted when required.
Let’s build something valuable for your audience.
If you already serve coaches, wellness professionals, members or clients, let’s explore how professionally guided fitness could expand what you offer.
