Black Friday Tips for Coaches: Make This Your Best Sale Ever!

Alright, health & fitness coaches, Black Friday is just around the corner!

I LOVE this day—seriously, it’s like the Super Bowl of sales for us business owners. 🏆 Or like the Christmas morning for online businesses! 🎄 It’s the perfect opportunity to connect with clients, offer them something truly valuable, and give them that nudge to hit “buy.”

Whether it’s your first Black Friday sale or you’re a seasoned pro, these tips will help you boost your sales, stay true to your brand, and, most importantly, have fun with it.

Ready to make this your best Black Friday yet? Let’s dive in! 👇

1️⃣ Tiered Discounts: Something for Everyone

One size doesn’t fit all, especially when it comes to clients and where they are on their fitness journey. Not everyone is ready to jump into the deep end with a big commitment, and that’s totally okay! So why not offer a few different options?

• For Newbies: Offer a smaller discount for those testing the waters. This is a low-commitment way to introduce them to your programs.
• For Go-Getters: Create bigger savings for clients who are ready to jump in with both feet. Think about discounts on your full programs or bundles—this is for the committed clients who want the whole package.

Tiered discounts are an easy way to meet clients where they’re at and encourage everyone to take that next step.

2️⃣ Flash Sales: Keep It Quick and Exciting

Black Friday is all about urgency and that “grab it before it’s gone” vibe! Think about running a flash sale that goes from Black Friday through Cyber Monday. It’s short, it’s intense, and it creates a sense of urgency that drives action.

Here’s why this works: clients don’t have the chance to put it off or “think about it later.” They see an amazing deal and know it won’t be around next week. This approach can boost your sales and give clients that exciting feeling of scoring a great deal! 💨

3️⃣ Show the Value, Not Just the Discount

Let’s be real—clients love a good discount, but they’re really interested in what’s behind that price tag. Your clients want to know how your programs will benefit them, especially during the holiday season. Here are some ways to showcase the value of what you’re offering:

• Emphasize Results: Talk about how your programs will help them stay strong, active, and healthy over the holidays.
• Focus on Goals: Share how your programs can set them up to kick off January on the right foot, whether that’s feeling healthier, stronger, or more energized.

When clients see the value of what they’re investing in, it’s easier for them to say “yes” to that purchase.

4️⃣ Treat Your Loyal Clients to VIP Perks

Everyone loves to feel like a VIP! As a little “thank you” to your loyal clients or long-term members, consider giving them early access to your Black Friday sale. This makes them feel special and appreciated, and it’s a powerful way to build long-term loyalty.

Here’s a pro tip: send a personalized email or text to these VIP clients, letting them know they get access a day early. It’s a small gesture, but it can go a long way in keeping your regulars engaged and feeling valued.

5️⃣ Throw in a Little Extra Gift 🎁

Who doesn’t love a surprise bonus? Adding an extra gift to your offer can make your sale stand out and give clients even more value. Some ideas for that “bonus” include:

• A Holiday Challenge: Include a short challenge they can do over the holidays to stay active and engaged.
• A Bonus Guide: A wellness guide, nutrition tips, or even a holiday recipe ebook.
• Exclusive Content: A mini course, an exercise guide, or even a sneak peek at an upcoming program.

This little something extra shows clients that you’re thinking about them and want to give them as much value as possible. It’s like saying, “I’ve got your back” for the holidays and beyond.

Wrapping It Up: Let’s Make This Black Friday One to Remember!

Black Friday is a huge opportunity to connect with your clients and give them the motivation and resources to keep moving forward. Try these tips, and let’s make this Black Friday one they’ll remember (and one you’ll enjoy, too!). Got a tip of your own, or trying out one of these strategies? Drop it in the comments—I’d love to hear how you’re making this year’s sale epic!

xoxo ~ Ro ~ Your Online Fitness Specialist

P.S. Need some fresh, white-label content to help boost your holiday offerings? I’ve got you covered!

Check out my ready-to-go workouts and programs you can brand as your own, all designed to make your life easier and your offers stand out.

Plus, our Early Black Friday Sale is live: use code EarlyBF15 to score 15% off sitewide. Get everything you need to make this holiday season your best yet! 💪✨